How does Google Discover affect SEO?

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How does Google Discover affect SEO?

In order to ensure your website is optimised for visibility in Google Discover, along with search engine rankings, it is important to have a effective strategy in place that combines high quality and unique content, user experience (UX), and technical SEO. 

What is Google Discover?

Google Discover provides a personalised content feed, helping users find new information and topics based on their interactions with other Google services. It provides content that is aligned with the user's preferences, how they have acted across all of Google's platforms. 

How Does Google Discover Affect SEO?

Google Discover can be a valuable asset when it comes to your SEO strategy, affecting SEO in a number of ways:

How does Google Discover affect SEO?
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Improve Visibility and Organic Traffic

When your website features on Google Discover, you improve visibility and organic website traffic. Research has proven that sites that appear in Google Discover  see a higher click-through rate. Some sites see over thirty percent of their website traffic coming from Discover.

Repeat Visitors

Google Discover provides users with the opportunity to follow their favourite websites, providing you with a valuable tool to drive repeat traffic to your site. When you regularly appear in Google Discover feeds, it encourages ongoing engagement.

Personalised Experience

Google Discover offers a personalised feed for users, offering content that is tailored to their unique interests. This provides you with the opportunity to become relevant to your users, attracting high quality and organic traffic.

High Quality Content

In order to appear in Google Discover feeds, you need a mobile-friendly website, high quality images, and superior quality and unique content. You need to focus on the EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) to improve your chances of being featured in Discover, at the same time enhancing your SEO efforts.

How Does Google Discover Work?

Google Discover showcases content that aligns with users interests. This is based on their past interactions across all Google services. In order to your content to be featured in Discover, you need to be indexed by Google and comply with content policies that have been set out for Discover.

The user interface used by Google Discover is similar to that of social media platforms, providing experiences where users can scroll through their feed. When the user finds content that captures their attention, they can click on it and be directed to the relevant website. 

Google Discover Content Types

Google Discover provides a wide choice of content types, catering to different user preferences:

Website Engagement

Google Discover provides the convenience of a “follow” option. This allows users to stay updated with their favourite websites using the “following” tab on Google Chrome, It pulls content from the site's RSS or Atom feed, providing the latest posts. If you do not have a RSS or Atom Feed, Google will create one for you.

Conclusion

Google Discover provides you with the opportunity to improve website visibility and traffic, connecting with your audience. It is important to implement the SEO strategies associated with Google Discover, monitoring how you content performance, and making adjustments and updates as needed. 

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