How does keyword research impact overall SEO strategy?

Identify User Intent

When you do effective keyword research you gain valuable insights into your users intent. This can be understanding what users are searching for, based on the terms they use when searching online. They can be looking to make a purchase, looking for information, or searching for specific resources. When you create high quality and relevant content that meets their needs, you align your content with their search intent. This helps you adjust your SEO strategy to match your audiences needs, boosting engagement.

Competitor Analysis

Keyword research provides you with the ability to carry out effective competitor analysis, enabling you to identify what your competitors techniques are. This is done by identifying the keywords that they use in their content. It helps you identify top keywords, find gaps in their strategies you can take advantage of, while analysing search volumes. Competitor analysis helps you improve your own SEO strategy, giving you a competitive advantage.

Take Advantage of Long-Tail Keywords

Keyword research helps you identify long tail keywords with low search volumes. Even though they have low search volumes, they offer fantastic conversion opportunities. These can be included in your content strategy, attracting targeted visitors to your site. Using long-tail keywords helps you target visitors that are already well into the purchasing funnel, increasing your chances of converting them into paying customers.

On-Page and Off-Page SEO

Keyword research is important to your SEO efforts. On-page optimisation is using targeted keywords into URL's, meta tags, and picture alt tags, helping search engines crawl and index your content effectively, while off-page optimisation, helps you improve your link building and social media efforts.

New Content Ideas

When you carry out keyword research, it provides you with new content ideas. You learn about your target audience, what interests them, what their converts are. These offer inspiration for creating high quality, unique, and relevant content that appeals to your audience. It helps you become an authority in your industry, improving your overall SEO strategy by meeting the demands of your audience.

Conclusion

Keyword research is essential to your overall SEO strategy, helping you optimise your content, target your users intent, conduct competitor analysis, find long tail keywords, and generate new ideas, not to mention enhancing your on-page and off-page SEO efforts.

When you carry out keyword research, you improve your websites exposure, driving organic traffic to your website, while increasing your ranking in SERPs. Contact Genie Crawl now to find out more.