How does link building affect your Google ranking?

Improved Authority

Google takes authority into consideration. Your credibility and authority influences your Google ranking.

Improved Visibility

Link building helps to boost your brand visibility in search results by telling search engines that your convenient is relevant and valuable to the user.

Improved Trust

When you acquire high quality links from authoritative and reputable websites it helps to build your trust, giving search engines a good perception of your website, thereby helping to improve your Google ranking.

How Does Link Building Impact Your Google Ranking?

Link building is able to impact your Google ranking in a number of ways:

1. It impacts your domain authority. Domain authority is a score that is measured on the overall popularity and quality of your website. A higher domain authority can improve your ranking for competitive keywords
2. It can affect your page authority. This is the score that measures the relevance and quality of a specific web page. The higher your page authority, the more likely you are to improve your Google ranking based on specific user queries
3. Your diversity and relevance are affected. These are factors that determine how your website matches to user expectations and search intent. The more diverse and relevant your links are, the higher your chances of improving your Google ranking 

Link Building Best Practices

Link building is an essential part of any successful SEO strategy. It is more than simply acquiring links, it focuses on the quality of the links, rather than the quantity. It involves creating high quality content that is informative, engaging, linkable, and provides value to the reader. 

What to Avoid

When it comes to link building affecting your Google ranking, there are some things you will want to avoid at all costs. It is very important to be aware of these, as they can negatively impact your ranking, resulting in you dropping in ranking, or not ranking at all.

What to avoid is what violates Google's guidelines, as these result in penalties or devaluation of your links. These include buying or selling links participating in link networks, or spamming. Avoiding these things can ensure your business grows as a credible and trusted brand that is an excellent source of information.

Conclusion

We recommend clients handling their own link building campaigns monitor Google Search Console, keeping an eye out for any manual actions that may have been taken against your website due to toxic backlinks.  Genie Crawl can help you with your link building campaign, along with assisting you when you receive a manual penalty for toxic links. Contact us today to find out more.