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How does local SEO differ from traditional SEO?
Search engine optimisation (SEO) is an important part of any successful digital marketing campaign, helping your business reach your target audience. There are a variety of SEO strategies we use, with the most common being local SEO and traditional SEO. If you are unsure of the difference between the two, keep reading to find out more.
Traditional SEO, also known as organic SEO, is boosting the quality and number of visitors that arrive on your website. Organic results are unpaid content that shows up in search results, driving quality visitors to your website. SEO focuses on increasing website traffic, ensuring your website is user friendly, while helping you improve your ranking in search engine results pages (SERPs).
Local SEO focuses on the geographic components of a users search query. It involves optimising your website for local results to boost website traffic, foot traffic, and visibility. Local SEO focuses on citation building, local keywords, and positive reviews.
Both local SEO and traditional SEO aim to improve your ranking in SERPs, but there are differences when it comes to the concepts. If you are unsure on whether to focus your efforts on local or traditional SEO, we have put together the key differences, helping you make an informed decision.
Organic or traditional SEO is not linked to a set location, it helps you compete globally for specific keywords, though it's not uncommon for your efforts to be influenced by your location, even if you are not a brick and mortar store. Organic results include articles,blogs, and social media profiles, independent of your location. Local SEO, on the other hand, is connected to your physical store with geographical location clearly stated throughout your content and website.
Local searches are used by people that are actively looking for products or services in their local area. This includes services, products, and businesses using the “near me” search. These users intent choosing a business and making a purchase. Traditional SEO is performed by users that are looking for answers. The research they conduct does not always result in a conversion. Traditional SEO can result in a user signing up for a newsletter or downloading a how-to PDF file.
Local SEO doesn't aim for the same position as traditional SEO. In fact, when you carry out your local SEO strategy properly, you can improve your ranking in local searches, including Google Maps or Bing Places. The search result is linked to your website, contact information, along with photographs of your store, products, and services. Traditional SEO is focused on increasing your ranking to the top of search engine results pages (SERPs), this means optimising the information provided on your website or blog.
Local SEO includes backlinks, which are similar to citations, they are an essential part of any successful SEO strategy. Local citations occur when your business is mentioned online, including your NAP (Name, Address, and Phone Number) information. You often see citations on directory websites and independent review sites.
Backlinks, on the other hand, are hyperlinks that direct visitors to your website from a relevant and authoritative website. Traditional SEO relies on backlinks to boost authority and relevance, showing search engines that you provide valuable content based on the keyword selection, helping to improve your ranking in SERPs.
SEO invoices the optimisation of content and web pages in order to improve your ranking on SERPs. When you rank well on SERPs, you reach your target audience, boosting visibility, driving them to your website, and potentially increase conversions.
When a user types in a keyword into the search engine, the search engine provides them with results pages with website links and adverts that are relevant to their query. When your website ranks well, it improves brand awareness and visibility, helping to drive organic/free visitors to your website.
Google generates a SERP for each query. This is organic results, along with SERP features, and adverts. SERP features include knowledge panels, featured snippets, and image packs. Search engine visibility is the number of people that see your website in search results. The higher your SERP visibility, you improve website traffic and boost brand awareness.
In addition to visibility, a successful SEO strategy can help you turn your website visitors into customers. Conversions are visitors that complete your call to action. This can be purchasing a product, hiring your services, signing up for your newsletter, or a free trial. A higher conversion rate means your conversion rate optimisation (CRO) efforts ar3e working.
Are you ready to incorporate local SEO and traditional SEO into your online digital marketing campaign? Let the Genie Crawl team assist. With more than ten years of experience, our expert team can help you put an effective strategy in place to reach your audience and enjoy long term success.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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