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How Does Mobile SEO Differ From Desktop SEO?
Did you know that operating systems, screen sizes, and location impact search engine optimisation (SEO) on mobile devices. People are spending more time on their mobile devices, using the internet in a variety of ways. Even though you use your phone or tablet the same as you would a desktop, there are significant differences between the two, including how search engines work.
In order to reach your audience across all devices, you need to optimise, not only for search engines on desktop computers, but for mobile devices as well. Mobile SEO is impacted by the users location, the size of their phone screen, and the operating system they are using. Knowing the differences helps improve ranking across all devices, boosting brand visibility, and driving quality traffic to your website.
When you optimise your website for mobile devices, you use many of the same best practices you would for desktop SEO. Mobile search results are more variable than desktop, influenced by additional factors.
User location, the operating system they are using, the size of the screen, and page organisation are all important, along with content to improve ranking in search engine results pages (SERPs). Search engine crawling, indexing, and ranking is different between devices. Mobile SEO is a framework that works across all devices.
SERP layout differs between desktop and mobile, because mobile phones have much smaller screens than a desktop computer or laptop. Google doesn't have the space for two columns. This means what you normally see on the right side of your search results is above or below the organic results on mobile devices.
Smart phones incorporate GPS, providing search engines with accurate location information that they cannot gain accurate access to on desktop computers. Even older devices without GPS, search engines are able to gather location data, influencing results. This is one of the reasons why mobile SEO is more variable than desktop.
Mobile search results are impacted by the operating systems being used on the phone. You see this when Google believes the query is regarding an application. Search engines will show an app pack. Only app packs that work on your particular device are displayed. IOS and Android don't tend to work on desktop computers, therefore app packs don't display on desktop results.
Google has to adapt search results to fit on the screen of the device you are using. This determines how many results you can see on a search results.
Google has new search capabilities and some of them are mobile focused. Google now offers search through augmented reality, allowing Google to provide results on what it finds in the camera frame of your mobile device.
If you have not yet optimised your website for mobile, then you may want to take a quick look at these useful statistics:
There are some significant differences between mobile SEO and desktop SEO. Bear in mind there are currently more than five billion smart phone users throughout the world. If you haven't optimised your website for mobile SEO, then you could be losing out when it comes to reaching your target audience.
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