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How does PPC fit into a comprehensive digital marketing strategy?
Traditionally, businesses relied on advertising methods such as newspaper adverts or displaying eye-catching adverts on billboards. So much has changed over the years, today it's about being on the internet and reaching the right audience at exactly the right time. This is where pay per click (PPC) advertising comes out on top. Things have changed and evolved, online advertising eliminates the guesswork on who may see our ads to ensuring you reach the right people that are interested in the products and services you provide.
PPC has become a valuable part of digital marketing. It helps you reach your audience and the right time, based on where they are in the purchasing funnel. It offers numerous excellent benefits, including:
PPC is a valuable tool that provides businesses with a solution that aligns with their goals. It is important when it comes to brand exposure, driving sales. The versatility of PPC as part of a comprehensive digital marketing strategy makes it a powerful way to reach your audience and track conversions, seeing how it contributes to achieving your goals in the long run.
A major benefit to PPC is that it is measurable. Using free tools, you can monitor the details of your campaigns, including clicks, impressions, and conversions in real time. This is important when determining how your campaign is performing and the results you are achieving based on your budget.
PPC works seamlessly with a comprehensive digital marketing strategy, helping you get rapid results. At Genie Crawl, we often combine PPC with SEO, as SEO takes longer to yield results, but the results are longer lasting, while PPC gets your foot in the door and places you in front of your audience almost instantly. Even if your competitors have had effective PPC campaigns in place for some time, you can catch up to them quickly. This immediate impact is beneficial if you want to make a quick impact on your audience and in your market.
PPC offers the best in control and flexibility. From your budget to what keywords you choose, you have the ability to start as small or big as you wish. This is important to all sized businesses, ensuring you can adjust your campaign in real time, based on your needs.
PPC fits into a comprehensive digital marketing strategy with advanced targeting options, that ensures you reach your audience effectively. From demographic targeting to keyword targeting, you can ensure your advert reaches the right audience at exactly the right time in the purchasing funnel. This level of precision is valuable in creating a marketing strategy that achieves results.
When we combine SEO and PPC, even though they are separate strategies, they work together as a winning team, achieving excellent results. Your PPC campaign offers instant results on search engines, while complementing your SEO efforts. This helps you achieve sustainable growth with quick wins.
The PPC landscape is constantly evolving and staying ahead of these changes is important when it come to leveraging PPC effectively. The future of PPC sees the introduction of artificial intelligence and machine learning, helping to improve targeting, optimise your campaigns, and enhance effectiveness of your strategy and efforts.
Are you ready to leverage the benefits of PPC as part of your comprehensive digital marketing strategy? Contact Genie Crawl now to find out more.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
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Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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