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How does researching shared content help with SEO?
We live in a world where we have an abundance of information at our fingertips. This is why it's essential to master the art of effective content research, helping you create content for your website or blog. Researching shared content helps you create informative and relevant content that appeals to your target audience.
This is the process of gathering and analysing content to create your own high quality, relevant, and valuable content. It involves exploring articles, books, industry reports, and interviews, helping you gain insight and knowledge about specific topics.
The goal is to ensure the content you create is credible, tailored to your audience, and is accurate.
Content research plays a vital role in creating engaging, high quality, and relevant content for your SEO strategy. It is more than typing out words. It helps you identify relevant keywords and search terms, helping to boost your contents visibility in search engine results pages (SERPs).
Shared content research helps you:
Shared content research helps you identify industry news, popular keywords, and trending topics within your niche. It enables you to align your content with the topics, ensuring you reach your target audience, driving them to your website.
Through shared content research, you gain information that is reliable, updated, and accurate. This helps you add credibility to your content creation, establishing you as an authority in your information, a source of valuable information.
When you carry out shared content research, you identify different perspectives, insights, and angles that are related to your topic, enabling you to create original and high quality content that helps you stand out from your SEO competitors.
By researching shared content, it helps you reduce the risk of duplicate content or plagiarism, ensuring you create unique, fresh, and valuable content adding value for your audience.
Through effective shared content research, you can develop a deeper understanding of the subject matter, helping you build yourself up as an authority in your industry, meeting Google's E-E-A-T (Experience, Expertise, Authority, Trust) principle.
In order to ensure your content is informative, relevant, and engaging with your audience, you will need to carry out shared content research. This can be done in a number of steps:
The first step to shared content research is to gain a better understanding of your market, helping you align your content with the needs of your audience. It helps you tailor your content based on what your audience needs, creating valuable and relevant content.
It also helps you stay updated with the latest industry trends, identifying emerging opportunities. It helps you uncover new demands, trends, and gaps in your market.
By studying your competitors content, you gain insights into what is working and what is not working in your industry. You can analyse their content, topics, engagement levels, and tone of voice. It helps you identify gaps in their content, enabling you to take advantage of this and create unique content that helps you improve your ranking in SERPs.
Social media platforms offer an excellent opportunity to research shared content, gaining insight into your industry and market. Monitor hashtags, discussions, and see what your competitors are sharing on their pages. This helps you understand what your audience is talking about, creating content that aligns with their interests.
Researching shared content can be a valuable SEO tool, helping you identify industry trends, user intent, and what your audience wants and needs. Do you need assistance with your shared content research or SEO strategy? The Genie Crawl team are here to help.
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