How does targeting long-tail keywords benefit SEO?

Let's take a look at the word “SEO.” This is a competitive keyword, the long tail variation could be along the lines of “the best SEO strategies for small businesses.” This long tail keyword is specific and tailored to a certain audience that are looking for effective SEO strategies. 

How Does Targeting Long Tail Keywords Benefit SEO?

Long tail keywords provide excellent benefits to your SEO success:

Improve Relevance

One of the main benefits of long tail keywords is that they help you target specific search queries. When a user carries out a search using a long tail keyword, they are usually in search of a solution to a problem. When you target these queries, you can attract visitors that are actively seeking the products or services you provide, increasing the relevance of your content, increasing your chances of converting your visitors to paying customers. 

Less Competition

Because long tail keywords have a lower search volume, they tend to be less competitive when ranking on search engine results pages (SERPs). Short tail keywords are very competitive, dominated by your established competitors, while long tail keywords provide an opportunity to establish yourself as an authority in your niche.

Increased Conversions

Long tail keywords are excellent for matching user intent, helping to boost conversion rates. Potential customers that use long tail keywords have a clear idea on what they are looking for. When you create high quality, unique, and valuable content addressing their interests or needs, you achieve qualified traffic, which is effective at increasing conversions.

Improved Ranking on SERPs

Long tail keywords provide you with a unique opportunity to improve your ranking on SERPs. Long tail keywords are specific with low competition, giving you a better chance to increase your ranking, putting you front and centre in front of your audience. Long tail keywords are often associated with featured snippets, another opportunity to drive quality and organic traffic to your website, boosting your brand visibility.

Improve User Experience

User experience (UX) is an important part of any successful SEO strategy. It is important to retain visitors on your site, while encouraging them to engage with your content. Long tail keywords play a role in improving user experience, delivering targeted content that meets their needs. When a website visitor finds content that addresses their queries or needs, they are more likely to stay on your site for longer, exploring other pages on your website, and converting. This helps to improve dwell time and reduce bounce rates.

Conclusion

Targeting long tail keywords offer excellent benefits to your SEO strategy. They are ideal for new and smaller businesses that are competing with established competitors in their industry. Do you want to find out more on how you can incorporate long tail keywords into your SEO strategy? Contact the Genie Crawl team today.