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How Does User Experience (UX) Impact SEO?
Search Engine Optimisation (SEO) is not easy to understand and manage, especially if you are running your own business and focusing on daily operations. You cannot give up on SEO, as it offers so many excellent benefits for your website and brand. SEO boosts brand visibility, drives quality traffic to your website, and helps to boost conversions. One of the ranking factors that are often overlooked is user experience (UX).
UX is about the emotions and impressions of your audience. It includes experimental, effective, valuable, practical, and meaningful parts of human-computer interactions. It is about how easy or difficult it is for your users to navigate your website and how happy they are with the experience.
Good user experience results in happy customers who will return to your website or business, recommending it to others. Poor user experience, on the other hand, frustrates potential customers, causing them to abandon your website, increasing your bounce rate.
User experience can make or break your business, but at the same time, it still doesn't get the attention it needs.
Your website visitors are only interested in the value that you provide them with and how easy it is for them to get to what they arrived on your site for. Without user experience (UX), your efforts are all in vain.
Your audience, on the other hand, couldn’t care less. All they care about is the value that brings to them and how easy it is for them to get what they came for—and that’s UX. Some UX statistics worth noting includes:
As you can see, user experience has a major impact on SEO. Google takes UX into consideration when determining rankings, providing users with the best possible results.
UX includes page loading speed, content layout, website structure, mobile-friendliness, responsiveness, website design, navigation and more. When your website is easy to navigate with good page structure, and fast loading pages, you improve your users experience, increasing your ranking in search engine results pages (SERPs).
You also want to provide users with high quality, unique, and relevant content that adds value. This helps keep your visitors on your website for longer, boosting engagement levels, and reducing bounce rates, appealing to search engines. These UX factors work together creating a good browsing experience for users, while helping you improve your ranking in SERPs.
Mobile-friendly website designs are essential to your UX these days, improving your SEO efforts. There are more than seven billion smart phone owners in the world, while close to sixty percent of website traffic comes from mobile devices:
The faster your website loads, the higher your user satisfaction. With high user satisfaction, your bounce rates decrease, helping to improve your ranking in SERPs. When your website loads on a desktop, it should be less than three seconds to load, while it can be up to eight seconds on a mobile device. Load time is essential. A faster website can lead to three times higher conversion rates when compared to websites that take five seconds to load.
It is important to note that for every extra second your website takes to load, your conversion rate can drop by twenty percent.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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