How Does User Interface (UI) Design Impact User Engagement?

What is User Engagement?

User engagement is how much interest and involvement a visitor has with your website. This can be measured by identifying how often visitors return to your site, how often they buy a product from you, or how much time they spend on your website. The more engagement a visitor has with your website, the higher the chances are that they will return and make a purchase, boosting your conversion rates.

An engaged visitor has a higher lifetime value than those that are not engaged. They spend more time and money on your website over a period of time. When they are not engaged, it could cost you thousands in losses each month. Over eighty percent of consumers are happy to pay more if they have a good user experience (UX).

How User Interface Design Impacts User Engagement

When your website has a good UI design, you become more competitive. This is essential in the growing digital world where more companies are seeing the benefits of a good user experience. Having a polished and highly functional website, provides your users with a positive experience.

A good user interface, is the website visuals. UI visuals is what makes your website approachable, combining aesthetics with functionality. It influences how people interact with your website to reach their goals, ensuring their needs are satisfied.

A UI designed website will:

• Add value by addressing the visitors needs, enhancing the value of your products
• Makes your products accessible to your target audience
• Timeless feel, offering a positive user experience, ensuring the customers buying journey is seamless
• Reduces how long it takes visitors to complete their goals

Best Practices for User Interface Design 

In order to achieve the best user interface (UI) design that keeps your visitors engaged, you need to take some important factors into consideration:

• Usable – visitors base their judgement on the design of your website, based on how quickly they complete their goal with little effort.
• Enjoyable buying journey – UI provides an enjoyable, frustration-free buying experience
• Boosts trust – boost trust by emphasising your brand values, transmitting emotion, and making visitors feel good when interacting with your brand

Conclusion

User interface design is not something you can ignore, it boosts user engagement, providing them with a seamless experience when using your website. Keep your design simple, combined with easy navigation, helping visitors make an informed decision regarding your products, while encouraging them to make a purchase.