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How does voice search optimisation affect SEO in 2024?
Voice search is evolving, as is the internet. Voice search has had the digital world in a buzz for some time now. As voice enabled gadgets become the new norm in our daily routines, we need to look at how it affects SEO in 2024.
Voice search has completely revolutionised traditional search methods and has emerged as a top choice for many people, especially our younger generations. 77% of adults aged eighteen to thirty four use voice search on their mobile devices, while 63% of adults aged thirty five to fifty four also rely on voice search. Voice commands are growing in popularity as people search for information, products, and services around the world. Voice search is reaching new heights with the introduction of new gadgets from the virtual assistant waiting inside your smart phone to answer your questions, to the smart speaker sitting on your lounge coffee table, just waiting for your command.
When you speak, rather than type, have you noticed how the sentence changes? Here are some of the ways voice search optimisation is affecting SEO this year:
Traditional SEO sees you focusing on short and long-tailed keywords. Most people type out a query in short form, rather than a long explanation. With voice search optimisation you have to focus on conversational tone and long tail keywords. This means having to revisit your keyword research and content optimisation strategies.
Voice searches are often carried out by a user on the go, using their smart phone. Some may be standing in a store looking at a product and wanting to compare prices or products with other businesses in the area. When you optimise your website for local SEO, you increase your chances of reaching your audience that are using local keywords, such as “near me.”
Structured data plays an important role in your website structure, providing a hierarchy that is easy to understand for search engines and users. This provides users using voice search with seamless navigation, helping them find the information they want quickly, boosting website engagement, dwell time, and user experience.
Voice search continues to evolve and has now become an important part of an successful SEO strategy in 2024. Optimising for voice search this year provides you with an opportunity to reach an audience you may miss out on with your traditional SEO efforts. Voice searches are changing user behaviour and it's important your strategy is adjusted to align with this new revolution. Are you ready for voice search? Give Genie Crawl a call now and let us help you optimise your website for voice search in 2024.
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