How Generative AI is Changing the Way Advertisers Design Ad Creatives

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How Generative AI is Changing the Way Advertisers Design Ad Creatives

Generative Artificial Intelligence (AI) is impacting the creative industries. AI is able to create new content using patterns learned from data collection and analysis, becoming a vital tool in advertising, gaming, film, music, and more.

Understanding Generative AI

Generative AI is machine learning using deep learning to generate new and unique content. It has the ability to create new data. Some of the popular generative AI tools include:

  • ChatGPT – natural language generator
  • DALLEi – image generator
  • AIVA – music generator

These generative AI tools help to improve speed and efficiency, used by marketers and website owners.

How Generative AI is Changing the Way Advertisers Design Ad Creatives
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Generative AI Applications

Generative AI is tailored based on different creative requirements:

Visual Design

Generative AI uses text prompts to create complex visuals, enabling marketers to experiment with new styles and techniques. This AI-powered tool is able to create anything from photo realistic images to abstract images. AI has the ability to produce thousands of visual design elements, enabling you to select the best one quickly and effectively.

Video

Generative AI is also able to create videos, animations, and visual effects. They can generate lifelike virtual characters, enhance natural effects, helping to reduce production time.

Music and Sound

Generative AI platforms can create various styles of music compositions that can be used in the background of videos to capture your audiences attention. 

Marketing

Generative AI is being used to create personalised advert content based on user behaviour and preferences. It can automate the content creation process, though we do recommend that you include human creativity and empathy to content before publishing. With AI generated images, you can create images that align with your campaign theme and chosen aesthetics.

Generative AI Benefits for Ad Creatives

The Future of Generative AI in Ad Creatives

Generative AI is shaping the future of ad creatives in a three noticeable ways:

  1. AI is a partner and does not replace human creativity
  2. Improves customisation, meeting the preference of your audience 
  3. Transparency

Conclusion

Generative AI is having a major impact in the creative industries, transforming digital marketing to art and film. While there are still challenges, AI does provide numerous benefits and opportunities for businesses when it comes to their design ad creatives. Are you ready to incorporate AI into your creatives? Contact the Genie Crawl team now to find out more.

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