How Good Content Helps You Appear Higher on Google

High Quality Content Encourages Backlinks

Backlinks play an important role in search engine optimisation (SEO). These are links from other websites that point to your content. When you acquire high quality links from high domain sits, Google sees that as a vote of confidence.  Some linkable content includes:

• High quality and relevant articles
• Guides
• Infographics
• Original research

When your content provides expert opinions and solutions, it is more likely to be references by high domain authority sites in your niche. Each of these high quality backlinks improves your domain authority, telling Google your site is authoritative and trustworthy.

Improved Engagement Rates

The longer website visitors stays on your page and interacts with your content, the higher your engagement rate is. Engagement metrics that Google takes into consideration includes:

• Bounce rate – a low bounce rate indicates that your visitors are staying on your website for longer
• Dwell time – a higher dwell time shows users are spending time reading your content 
• Repeat visitors – the more repeat visits you have shows your visitors are returning for more information

Good content helps to keep your visitors interested. This involves creating well-structured, visually appealing, and easy to read content. The higher your engagement rate, the more Google will view your site as a valuable source of information.

Keyword Optimisation

High quality and valuable content should always include SEO keywords naturally. In today's digital world, old fashioned tactics, such as keyword stuffing, is a thing of the past.  In fact, Google sees this as a manipulative tactic. 

Carrying out comprehensive keyword research and adding keywords to your content naturally helps Google understand the context of your content. 

Fresh Content

Google loves fresh content, rewarding sites that are updated regularly and remain active. When you consistently publish new content, it signals your website is relevant and current. 

Regular publishing of content provides you with more opportunities to target keywords, while reinforcing your expertise.

User Experience

Google is paying closer attention to user experience than ever before. This includes your page loading speed, mobile friendliness and easy readability. This involves creating clear headlines, well-structured paragraphs, along with bullet points and number lists to provide a seamless user experience.

When your brand offers valuable information with a great experience, visitors are more likely to stay on your site, engaging with your content, all of which helps to improve your ranking in Google search results. 

Conclusion

Good content is important if you want to appear higher on Google. It is important that any content you publish is high quality, valuable, and engaging, providing your users with answers to their questions, providing solutions to their pain points. If you want to appear higher on Google, contact Genie Crawl today.