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How Google’s AI is Changing Search Rankings in 2025
Artificial Intelligence (AI) plays a large role in Google's search updates.
AI Overviews have improved in 2025, playing a major role in user satisfaction and engagement. It is expected that this year we will experience more AI Overviews in search results.
AI Mode is available as an opt-n program, using a custom 2025 Google AI model to expand AI Overviews. This update has enabled users to ask follow up questions to gain in-depth responses to their chosen topic.
Google's AI Mode press release stated that the feature is rooted to its ranking system. Once integrated with standard AI Overviews, it prioritises high quality and original content to provide the user with value.
Google is placing AI Overviews front and centre in 2025, meaning you need to optimise your content to be displayed in the AI Overview, which is placed above the paid and organic results, right at the very top of search results.
This is an exciting new update to Google Search, a prototype that focuses on the build of an AI Assistant to accurately understand the world around you. Unlike traditional AI Assistants, Astra will focus on computer vision and natural language processing. In order to take advantage of this new AI update, you should optimise your website for AI tools, along with speakable markup on your pages.
Project Mariner is a Google search update that is reinventing how we interact with search browsers. It's an AI operator that takes over your web browsers, performing tasks for you. It is able to understand diverse web elements, such as text, code, images, and forms, helping the search engine better understand web pages.
2025 is anticipated to be one of the biggest years for advanced search innovation. DeepMind is also an update that should not be ignored, enabling users to gain in-depth responses to their queries. It provides concise responses that AI Overviews draw from individual web pages. It uses multiple sources to ensure accurate results are displayed.
Google has introduced and will be introducing advanced and sophisticated AI models, providing the most relevant and high quality information. It means that SEO copy writing has become more important than ever before. Business need to focus on providing genuine value for their audience.
Are you ready to tackle the changes to search rankings in 2025? Genie Crawl is a boutique digital marketing agency, considered the Number 1 SEO and Google Ads marketing agency, complete with a talented and expert team who are ready to help you manage Google's AI updates and changes to search rankings in 2025. Complete our online contact form today to secure a free evaluation and quote.
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