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How Google’s Knowledge Graph is Evolving in 2025
Google's Knowledge Graph is an enormous database that enhances Google Search's ability to understand and delivery accurate results to users. It is a massive database overflowing with facts, relationships, and entities, all connected to enable Google to provide detailed search results.
When you search on Google, the search engine turns to its Knowledge Graph and pull the information from various sources, including websites and other datasets, displaying it in knowledge panels, rich snippets and other results to improve overall search experience.
Knowledge Graph was introduced by Google in 2012, transforming Google Search from simple keyword matching to a sophisticated system that understands the meaning behind search terms.
Over the years, the Knowledge Graph has evolved into a complex system integrating with Google's other services, align with third party sources, to ensure accuracy in search results.
Wikipedia and Wikidata play major roles for the Knowledge Graph, providing verified information. Wikipedia offers detailed articles, while Wikidata offers structured data regarding the entities.
At the same time, adding schema markup to your website helps to offer a shared vocabulary that helps Google understand the information on your web page. Schema markup, also known as structured data, is essential to enhancing your search engine optimisation (SEO) strategy.
Knowledge Graph is different from traditional search results. It focuses on providing direct answers, rather than providing links to website pages. You have probably already experienced this when searching on Google and you are presented with an AI Overview that directly answers your question right there and then on the search results page.
Google's Knowledge Graph has had a major impact on SEO. By providing answers to questions directly in search results, it improves user experience, but it has reduced how many users are clicking on the links to be directed to websites for more information. As you can imagine, this has dramatically reduced organic website traffic and click through rates (CTRs).
When you appear in the Knowledge Graph you can boost your online visibility and CTR effectively, as more users are more inclined to engage with the results they provide them with the information that they need upfront.
Google's Knowledge Panels are prime real estate on search results pages. They appear on the right side, separate from the organic results, often including images, descriptions, along with links to related entities. It can boost your online visibility and credibility.
Google's Knowledge Graph may be improving user experience, but it has also contributed to the rise of zero-click searches. These are when users get the answers they are looking for directly in the search results without having to click on a website to find out more. When you think of the Knowledge Graph, think of featured snippets, People Also Ask, and AI Overviews.
By understanding the information used in the Knowledge Graph, you can adjust your digital marketing strategy accordingly, boosting your SEO efforts in 2025. It's more than simply being featured in search results, it's about securing the prime real estate. You do this through providing relevant and accurate information, aligning with E-E-A-T guidelines. Are you ready to boost your brand visibility? Contact Genie Crawl team now to find out more.
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