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How Google Uses Social Media Mentions in Search Rankings
We live in a digital world where everything is connected from your reputation to search engine optimisation (SEO) and your pay-per-click (PPC) campaign to your online presence. When one aspect of your digital market does well, it boosts your digital marketing factors. As a result, social media mentions can improve your online visibility.
Google is striving to provide the best user experience for people searching the internet. It constantly updates its algorithms, providing relevant content that is engaging and adds value. Today, Google, incorporates numerous criteria, including reviews, local citations, and social media.
This clearly demonstrates how Google is looking for ways to reward businesses that are active and engaged. That means Google is now adding social media pages into its ranking pages.
Fifty four percent of customers rely on social media when researching products and services. This is due to many people scrolling through their feeds. As they are on social media already, it's an excellent opportunity for businesses to reach their target audience.
It's also important to remember that close to seventy percent of people searching the internet are zero-click searches. This showcases that what appears in search engine results pages (SERPs) are enough to help consumers select your brand. Your social media platform can provide you with valuable data and insights, which you can use to improve your SEO efforts.
You're probably wondering how Google uses social media mentions, seeing that Facebook posts have been appearing in SERPs for a while now. It's nothing new. This is true, but with Google post indexing it means your posts could be on the first page of results, which is why you need to ensure your posts count.
Google bots will crawl your social media page, the same as they do your website. They look for keywords that can provide relevance to your audience.
It's important to ensure you add as much information to your social media pages as possible. It is an opportunity to target your selected keywords, publishing high quality and engaging content to boost mentions, likes, and shares.
Follow SEO best practices at all times, both on your website and social media pages. Make use of hashtags as keywords. Consistency is key. You want to ensure you publish your social media posts at around the same time every day, addressing comments, and encouraging engagement.
It is essential to understand that everything is connected on the internet and what you do and how you present your business plays a vital role in your success. From your PPC advertising to your social media, everything can impact your visibility in search results. Are you too busy to handle a SEO and social media marketing campaign? Do you need help giving your business the online boost it needs? Not to worry, the Genie Crawl team are standing by to assist. Get in touch with us today and secure a free evaluation and affordable quote.
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