How Google’s AI Overviews Change Search Intent Targeting

E-E-A-T

Google introduced E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) as a way to determine the quality and relevance of content. AI has enabled Google to assess content based on E-E-A-T more effectively. As a result, when creating content, you need to include credentials, references, and content quality signals.

We recommend using HTTPS, creating clear and transparent privacy policies, while ensuring your content information is consistent and accurate to build trust with your audience.

High Quality Content

Google's AI Overviews relies on AI to assess the depth, relevance, and accuracy of your content. If your content I thin,, it can harm your SEO efforts, failing to meet Google's expectations, along with the expectations of your audience.

To rank in Google's AI Overviews, we recommend creating high quality content, written with humans in mind, rather than focusing on search engines. Update your content frequently, adding fresh content to ensure it remains relevant.

Personalisation

Google's AI Overviews personalises search results based on the users behaviour, preferences, and location. This means optimising your Google Business Profile, using local keywords in your content, understand your audience and adjust our messages based on audience segments.

Topic Clusters

Using topic clusters helps Google understand search intent and supports semantic search. When you create topic clusters and subtopics you improve contextual relevance.

Managing Zero-Clicks

Since the introduction of Google's AI Overviews, we have experienced zero-clicks. Zero-clicks is when the user finds the answers they need on the search results page, eliminating the need to click any links to find further information. Zero-click content provides comprehensive answers, improving user experience, helping you establish authority, while engaging with your audience. Zero-click content includes:

• Rich snippets, knowledge panels, and featured snippets
• FAQ sections
• Instagram carousels, Twitter threads

How to Optimise for a Zero-Click Digital Landscape

• Structure your content to improve your chances of appearing in rich snippets
• Establish expertise on social media with authoritative content
• Create high quality content, engaging your audience with powerful CTAs
• Monitor and optimise as needed
• Use different marketing channels

Conclusion

Since it's introduction in 2024, Google AI Overviews has gone thorough a few changes. From 2025 and beyond, we expect Google to introduce further changes to improve accuracy and relevance in AI generated summaries. Do you want to adapt your SEO strategy for Google AI Overviews? Contact Genie Crawl today to find out how.