How Important is Mobile Optimisation for Websites?

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How Important is Mobile Optimisation for Websites?

It is more important than ever to have a mobile optimised website. There are 7.2 billion smart phones in the world today and if your website is not designed for mobile devices, you are losing out on valuable visitors. 

Mobile Phone Use Has Increased

The number of mobile phone users in the world right now is over seven billion, and this is only expected to grow in the coming years. More users are using smart phones and tablets to access the internet. Mobile devices are responsible for over fifty percent of all website traffic. This only shows that if your website isn't mobile optimised yet, you are losing out on a large portion of your target audience.

Improve Website User Experience (UX)

When you have a mobile friendly website, you offer your visitors an improved user experience (UX). This can result in more engagement, leading to higher conversion rates. When you don't have a mobile optimised website, users will struggle to navigate your pages on their small touch screens. This causes frustration, slow loading times, and can result in the visitor leaving your website, and heading to one of your competitors.

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Increased Search Engine Ranking

Google upgraded their search engine algorithm, fondly known as “Mobilegeddon,” in April 2015. This update shows that mobile optimisation is an important ranking factor for search engines. In 2018, Google used mobile versions of websites for indexing purposes. This means without a mobile optimised website, you will not increase your ranking in search engine results pages (SERPs), resulting in lower brand visibility and less quality traffic being directed to your website.

Improved Site Speed

When you optimise your website for mobile, it includes increasing your site speed. Site speed is very important for user experience and search engine rankings. The internet connection on a mobile device tends to be slower than on desktops, which is why it's essential your website loads quickly on mobile devices. Users today expect a website to load on any device within one to three seconds.

Benefits of a Mobile Optimised Website

There are a number of excellent benefits why you should ensure your website is mobile optimised:

Give You the Edge Over Competitors

When you take advantage of mobile optimisation for your website, you take a step ahead over your competitors that haven't taken advantage of it yet. This is because your website visitors will enjoy a smooth and seamless experience, enabling them to visit your site, navigate between the pages, and easily find the information that they are looking for. This encourages them to visit your site time and time again, when looking for products or services that you supply. 

Improves Bounce Rate

Bounce rates are a thorn in your side when it comes to your website visitors. Bounce rates help your ranking in SERPs. Bounce rates increase when users do not spend a lot of time on the website. Providing a mobile friendly website, lowers your bounce rate, helping to keep your visitors on your website for longer. 

Search Engine Crawlers Rely on Them

Right now, Google uses mobile optimisation as a ranking factor, while using it to crawl and index your website pages. Once indexed, Google visits the database to identify websites that should be ranked based on the users search query. When your website is mobile optimised, you increase your chances of having all your pages indexed, while increasing your ranking in search results.
 

Conclusion

If you are wondering how important is mobile optimisation for websites? Then you need to know it is essential for any website in today's digital world. Mobile optimised websites improve user experience, enabling users to visit your website on any device, while helping to improve your ranking in SERPs.

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