How is the success of a digital marketing campaign measured?

Make Use of Google Analytics

Google Analytics is a valuable tool offered by search engine giant, Google. It provides you with insights including click through rate (CTR), reach, and website traffic. Keeping track of data is important, getting real time data for your metrics, helping you adjust your campaigns and optimise them when you find a problem.

Monitor Traffic Based on Campaigns

To ensure your campaigns are a success, you want to assess data on your website visitors. We suggest monitoring visitors that are generated through organic search, direct internet visits, referrals, and social media.

Every visitor and their behaviour on your website shows you which campaigns are working effectively and which are not. It helps you draw attention to those that are working, helping you optimise them.

Conversions

Conversions is the most obvious digital marketing KPI, but they mean something different to each business, based on your marketing goals. Your goals may be to get new social media followers, generate leads, secure new subscriber, or make a sale. Whatever your marketing goals aim is, if you are achieving it, this is a conversion.

Good leads bring you closer to your prospective customers. You will want to regularly evaluate whether your site is bringing in good quality leads. An effective digital marketing campaign should help you close deals, getting your audience to make a purchase.

Boost Brand Awareness

Without awareness around your brand, any new initiatives may not produce the results you want to achieve. An effective campaign must be measured to ensure you are reaching your audience and your efforts are paying off in the long run, producing results.

Focus on impressions. You will need an advertising channel to reach new audiences. The number of times they see your adverts is measured in impressions.

Click Through Rate

Click through rate (CTR) is the number of clicks your adverts acquire compared to the number of impressions. The aim of advertising is to reach your audience who are not familiar with your brand or what you supply.

User Experience

If you have read any of our previous blogs, then you know how important user experience (UX) is to your digital marketing campaign. In order to evaluate your user experience, you can:

• Number of visits – a simple way to measure your campaign performance, giving you insights into how your audience interacts with your website
• Bounce rates – this shows you if users are abandoning your website immediately, or they are staying on your landing pages for longer. Higher bounce rates indicate a problem and can negatively impact your SEO efforts.

Conclusion

There are a number of different measurement tools at your disposal. It is important to focus on the ones that are best for your business. The data you focus on should align with your marketing goals, helping you determine your success. Do you need help creating a successful digital marketing campaign or measuring your existing campaign? Genie Crawl is here to help, give us a call today.