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How JavaScript SEO is Changing the Way Websites Rank
JavaScript helps create interactive and dynamic websites, at the same time, it can cause issues when it comes to your website crawlability and indexability, not to mention your site speed.
JavaScript SEO is a process where JavaScript websites are optimised for SEO success, ensuring your site can be crawled, rendered, and indexed effectively and accurately. When you align your JavaScript website with SEO best practices, you can improve your visibility in search results, while boosting user experience (UX).
JavaScript common misconceptions include:
In reality:
Optimising JavaScript websites offers numerous excellent benefits:
Google has advised that it has a set process when rendering JavaScript websites:
While your JavaScript website may look fantastic to your website visitors, how does it look to Google and the other search engines? If search engines find it difficult to crawl and render your website, you could see a serious knock in your rankings. In order to fix these issues, you can:
Do not block your JavaScript files in your robots.txt file, ensuring Google can crawl them effectively.
Remove unnecessary code or unused code. You an also combine numerous JavaScript files to reduce the amount of resources the search engine bots need to execute, boosting efficiency and making the most of your crawl budget.
The content must be accessible to search engines to offer a seamless user experience, this can include providing fall-back content, optimising JavaScript-based pagination, and testing and verifying rendering.
JavaScript can be excellent in creating a dynamic website that your users love, but you need to ensure you implement SEO best practices to ensure your site can be crawled, rendered, and indexed to ensure you appear in relevant search results. Do you need assistance with JavaScript SEO? Get in touch with Genie Crawl now to get your free evaluation and quote.
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