How Local Keywords Improve Search Rankings in Small UK Towns

Are Local Keywords Really That Important?

Seventy six percent of users using smart phones on Google to search for businesses visit a business within twenty four hours. Twenty eight percent purchase from the local business they choose. This is why local keywords matter. 

• Local keywords help users find your business in local search results
• Drive traffic to your business that is more likely to convert
• Help search engines understand user intent that matches your business
• Boosts reputation as a trusted local business

Tips to Conducting Local Keyword Research

There are some tips you can use to conduct local keyword research, fine tuning your local SEO strategy to achieve results:

• Identify industry-specific keywords – choose keywords that are related to your local business as a broad start. Fine tune your selection to make them location-specific
• Use modifiers – add some modifiers to your keyword mix, such as “top,” “best,” “cheapest,” “free”
• Identify targeted locations – most consumers search for a business located close to their home or business. This means adding your location. If you service the whole of London borough, for example, you may want to add some specific keywords, such as “Soho,” “Mayfair”, or “Covent Garden.”
• Identify search volume and relevance – ensure you narrow down your local keyword list to ensure that they are relevant. Check search volumes of your selected keywords, focusing on those that yield the best results

Local Keyword Research Tools

There are a few local keyword research tools you can use to identify what keywords you should be targeting, along with their search volumes. Google Keyword Planner tends to be one of the most familiar options, providing value for researching, planning, and selecting local keywords.

Moz Keyword Explorer is another option offering real time information of more than a billion keywords with multiple options. It helps you understand why pages are seen on particular search engine results pages (SERPs), helping you fine tune your selection.

Conclusion

When you know how users search for your business, you can find, choose, and use the local keywords you feel are the best match for your business, helping to improve your online presence. Being in a small UK town, you need an effective SEO strategy in place to gain a competitive edge. Discover what an effective local SEO strategy can do for your small town business today by getting in touch with the Genie Crawl team.