How Local SEO Helps Businesses Improve Visibility and Attract Nearby Customers

Local SEO is a process that involves:

• Creating and optimising your Google Business Profile
• Optimising your website with local keywords
• Acquire backlinks from relevant and local websites with high domain authority
• Citation building
• Having a solid social media management strategy

Local SEO Statistics You Cannot Ignore

• 92% select a business that appears on the first page of local search results
• 76% of people searching in their local area on their mobile device visit or contact the business within twenty four hours
• 46% of Google searches have local intent
• Customers see a business as reputable when they have a complete Google Business Profile

How Local SEO Helps Boost Visibility and Attract Local Customers

Whether you own a small coffee shop or a retail store, if you are in a competitive niche, investing in local SEO can be a turning point for your business. Local SEO offers a wide range of excellent benefits, including:

Increased Foot Traffic

When your business ranks well in local search results, it generates more foot traffic to your physical location. 

Boosts Online Visibility

Local SEO is an excellent way to attract new nearby customers to your business. When you carry out a tailored local SEO strategy, your rankings are boosted. When you appear well in search results, your business becomes more visible to new nearby customers.

It also evens the playing field, enabling smaller business to perform better than larger, more established competitors.

Increases Leads and Sales

With a up to date, optimised, and accurate Google Business Profile, you generate more leads, converting them into sales. Your Google Business Profile in your online shop front, where you publish your operating hours, address, contact information, along with website URL, customer reviews, and relevant high quality images.

This enables potential customers to find your business quickly and without much effort, increasing the number of calls, leads, and sales.

Where Are Local Results Displayed?

Local search results are displayed across the internet. This includes:

• Google Maps
• Local directories
• Search engines
• Social media platforms

This can be a major jump in online visibility for your business, helping you attract nearby customers. 

Conclusion

Local SEO is an excellent way to boost your online visibility, attracting nearby customers. With an effective local SEO strategy in place and an optimised and accurate Google Business Profile, you can gain a competitive edge, reaching your local audience, driving them to your website or physical location, increasing calls, leads, and sales. Contact Genie Crawl today if you need help with your local SEO strategy.