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How Local SEO is Different From Regular SEO
Digital marketing is constantly evolving, but one thing is for certain, Search Engine Optimisation (SEO) still plays a vital role in improving your visibility online and attracting quality website traffic. Not all SEO strategies are the same. The approach you choose should match your business goals, while focusing on your target audience.
There are two types of SEO that you need to be aware of; local SEO and regular SEO. Both should be included in your strategy, helping you reach your audience, drive quality traffic to your website, and increase your chances of boosting your conversions.
Local SEO can be seen as a sub-category to search engine optimisation. It focusses on optimising your SEO efforts to reach your local audience. It is beneficial for businesses with a brick and mortar location, or those that only provide their services to a specific geographical location. When a user does a search for a product or service near them, Google provides the most relevant results. Local SEO helps your business appear in these local results, driving more people to your physical store, while helping to generate valuable leads.
There are a few key tips that will help you achieve local SEO success. Valuable tips to follow include:
Traditional or regular SEO is known as organic search engine optimisation. It is a broad approach to optimising your website without focusing on geographical location. Regular SEO helps you reach a global marketplace, ideal for e-commerce businesses, news websites, global companies, and blogs.
Regular SEO requires you follow the latest SEO Best Practices, helping your website improve ranking and reduce the risk of being penalised. The most important tips for Regular SEO includes:
While both local and regular SEO are online marketing tactics, they are different. In order to achieve online success, you will want a strategy that focuses on both local SEO, enabling you to reach your local audience, and regular SEO, enabling you to reach a wider audience throughout the world. Both help you improve your brand visibility and drive quality traffic to your website.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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