How Much Does Link Building Cost in 2024?

Please remember this is not an exact price, if you want an expect link building cost, it's recommended to contact your favourite digital marketing specialist for assistance.

Don't Fall for Link Farms

Many vendors are out there selling single links, including guest blogs. These are not high quality links on websites, they only exist to publish paid posts. These are known as link farms.

If you are searching for link building advise and someone comes forward offering you a DA 70 link for at low cost, you can guarantee the website is not worth it. This has become a problem in recent years, where sites are re-purposing links with fake SEO metrics, making them appear valuable.

Agency vs In-House Links

If you want to make an effort with link building, you can train and manage a dedicated team in-house or you can use a digital marketing agency with extensive link building experience. Remember in-house link building is a full time job, it takes time to put prospective lists together, reach out to them, and nurture opportunities.

In-house Link Building Costs

The annual cost of a link building team includes:

• Link building manager earns between £30,000 and £60,000 per annum to lead the operation
• Link building assistants earn approximately £23,000 per annum. Ideally you will need two link building assistants
• Software can cost in the region of £4,700
• Spending this money, you should assume you will build a minimum of thirty links per month, giving you three hundred and sixty links annually. This price can gain momentum quickly, when you take staff benefits, sick leave, annual leave, and salary increases into consideration.

Agency Link Building Costs

The cost of link building when using an agency can vary consideration, based on the agency you choose. 

• Established and reputable agencies provide a complete link building service can charge between £11,000 and £23,000 per campaign, making the average link cost between £300 and £1,175
• Freelancers tend to charge an hourly rate of between £40 and £80 per hour. They expect you to handle the additional costs such as software, content creators, and more. Freelancers do not have the resources to provide sustained success, 

Return on Investment

Link building cannot be ignored, it is a vital part of any successful SEO campaign, yet it is a large investment. It is essential that plan ahead before starting your link building efforts. Start by identifying the types of pages and keywords you want to focus on, develop a list of potential link partners, and plan and budget.

Before you hire and train an in-house team or hire an agency, take your return on investment into consideration, ensuring that it will be fruitful for you in the long run.

Conclusion

The cost of link building varies considerably. The price can be determined based on your campaign, industry, and competition. Hiring an agency is the best option, as you get the resources and experience in one go, rather than having to hire, train, and manage an in-house team.