How Much is Pay Per Click Advertising?

How Much is Pay Per Click Advertising Per Month?

On average, pay per click advertising can cost anywhere from $100 to $10,000 per month in 2024, based on the latest research. The majority of businesses are paying between $0.11 and $0.50 per click and between $0.51 and $1 per one thousand impressions on both Google and Microsoft.

This is just an average cost. It is important to note your business may spend more or less, based on a number of factors, including your industry, budget, chosen network, and whether you use a PPC advertising agency or you have your own in-house team of digital marketers.

Cost per Company Size

As a small or start up business, your advertising budget is going to be smaller than medium to large companies, or those that have been operating for many years. On average, a new start up or a small business can expect to pay between $100 and $5,000 per month, while large enterprises can pay up to $250,000 per month, if not more. 

By working with a digital marketing agency with PPC experience, your pricing will vary based on the management service and your PPC strategy. 

• 4.17% of businesses pay less than $100 per month for PPC
• 22% of businesses pay up to $5.000 per month on PPC
• 14.88% can pay up to $50,000 per month
• 3.57% pay between $750,000 and $1 million
• 4.17% pay more than $1 million per month

Should I Use a PPC Management Service?

In addition to your budget for PPC advertising, you need to decide whether to use a PPC management company. These are experienced and knowledgeable agencies that use their resources, expertise, and tools to maximise your pay per click campaign, helping you achieve your digital marketing goals.

Yes, using an agency will increase your overall costs slightly, but you get a team of experts to manage your strategy and campaign, saving you time and energy, while improving your results, helping you enjoy a higher return on your investment.

PPC Management Services include:

• Creating your PPC strategy and managing your campaign
• Conducting competitor analysis
• Creating high quality advert copy
• Creating adverts and landing pages
• Managing your bids based on your budget
• Testing the performance of your campaign on a regular basis
• Ongoing tracking and reporting

Some agencies charge a flat monthly fee, while others will charge a percentage of your advertising spend. The price is determined by the agency you choose to work with, the services required in your package, the size of your campaign and advertising spend, along with how many platforms you wish to advertise on.