How Open-Source Platforms Can Help Bootstrap New eCommerce Brands

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How Open-Source Platforms Can Help Bootstrap New eCommerce Brands

In the world of new ecommerce businesses, the journey to success is overcoming numerous challenges. One of these is managing your costs effectively with a limited budget, along with the pressure to launch your site quickly. This is where open-source platforms come into play, a valuable resource for new ecommerce businesses.

Open-source appeal does extend beyond saving costs. It is a collaboration and innovation, providing access to source code, giving your ecommerce start-up the freedom to customise and adjust tools to your needs. These platforms come with supportive communities that provide a wealth of knowledge and assistance, not to mention partnership opportunities.

Why Open Source?

As a new ecommerce business, you are facing a fast pace and an innovative culture, which provides numerous challenges when it comes to rapid development. Open source platforms offer flexibility, cost savings, and community support, ideal for emerging ecommerce brands.

How Open Source Platforms Help New Ecommerce Brands

New and established ecommerce brands can enjoy numerous benefits when using open plan platforms.

How Open-Source Platforms Can Help Bootstrap New eCommerce Brands
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You Keep the Source Code

Even though your business will be operating on the internet, you need to treat it as a physical business. Why? If you have a hosted platform, it's going to charge monthly licensing fees, the same you would pay if you rented a physical premises. You will be paying rent, but never own the website outright. 

When you use an open source platform, you keep the source code. There is no penalties or risks if you decide to change from one platform to another. 

Improved User Experience

Selecting a hosted platform will provide a best practice, industry standard, open source sopping cart. These come with pre-made design templates, often theme based, with some personalisation options. When you select an open source platform, you enjoy the same capabilities along with robust systems, helping you create customisations quickly and effectively.  

Open source offers increased control that helps you create conversion funnels, incorporating them into your content. 

Consolidated Data

Open source platforms are idea for developing omnichannel strategies. In today's hyper-connected digital world, consumers have fast access to information, expecting businesses to offer exciting shopping experience. Open source platforms are well-suited for this, helping you draw data from various systems, paving the way to making informed marketing decisions.

Adaptable

Flexibility is essential for any ecommerce platform. Open source helps you escape conventional limitations, sorting your products by any criteria, showcasing them in any format, along with a unique design that helps you stand out. Functionality is excellent, offering bespoke applications, online services, and customer portals.

Hosting

When it comes to open source platforms you are not restricted when it comes to hosting providers. Some may provide cloud hosting, others offer reliable hosting services on your premises. We recommend focusing on the bandwidth limit, ensuring you don't select the wrong plan.

Unique Designs

When you buy your shopping cart, it is the same as hundreds of others. Chances are this is not going to help you stand out against your competitors. With open source platforms, you have complete creativity and control of your website design, creating a unique design that provides you with a competitive edge.

Extensive Range of Payment Options

What is the best way to secure an online sale? Provide a host of payment options with multiple providers. This means you are not restricted to only using a certain payment processor. You can connect your site to as many payment processors as you need, helping you plan and expand your business in different countries with different preferred gateways. 

Conclusion

Open source platforms are highly effective for bootstrap new businesses. They are cost effective and innovative, giving you creative control of your site, helping you create a unique design that helps you business stand out. If you need help with open source platforms for your new ecommerce brand, contact Genie Crawl. We would love to help you grow your ecommerce business into a successful brand.

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