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How Paid Ads Can Boost Your Sales Without Wasting Money
Many business owners have dabbled in paid ads, yet they don't achieve results, wasting their budgets. Without a good understanding of how they work and how to make the most of your budget, you may struggle to achieve the results you want to achieve. Continue reading to find out how to boost sales without wasting money with paid ads.
These are online adverts that you pay for when a user clicks on your advert. They are an excellent way to promote your brand, products, and/or services. Your adverts can appear in:
Basically, you are paying to reach your audience faster. When done correctly, it offers immediate visibility, increasing website traffic, leads, and conversions.
Let's take a closer look at how to use paid ads to boost your business without wasting money:
It's important to define what success looks like to your business. Are you looking to generate leads, increase website traffic, boost sales, or promote a product or service? The goal will determine what platform to use, along with your ad copy and visuals.
The biggest budget wasting is when you target the wrong audience. Paid ads give you control over who sees your adverts, you can target your audience based on interests, age, behaviour, location, and more.
Knowing your audience enables you to create audience segments, tailoring your message.
You have a number of platforms to choose from when it comes to paid ads. A common mistake that can waste your budget is choosing the wrong channel. It's important to focus on the channels where your audience spends most of their time:
At Genie Crawl, we recommend focusing on one or two platforms that align with your audience, stretching your money further.
It's imperative that your advert grabs your audiences attention, even if you have your targeting down perfectly. Your visuals and copy should communicate value. We recommend focusing on benefits rather than features.
It's important you don't throw your entire advertising budget at one campaign. We recommend starting small, testing different variations of your advert to identify the best performer before your advert goes live.
A/B testing can help you identify which headlines, images, and targeting options offer the best end results. With the winning variation you can slowly start scaling your ad up. This way you focus on your budget going into adverts that convert.
The benefit of paid ads is you can measure it in real time. Tracking click through rates (CTRs), conversion, and return on ad spend (ROAS), are all valuable metrics that can help you identify how your ad is performing. It offers the opportunity to revisit underperfoming adverts, reallocating your budget accordingly, to ensure you achieve real results.
Paid ads are an effective way to market your business, but when done incorrectly without a clear strategy, they can waste your budget. Paid ads are effective at boosting your sales and you can achieve this without wasting money. Follow our recommendations above to see business growth within your budget. Genie Crawl is the Number 1 Rated Google Ads and SEO marketing agency and we are here to assist you with your paid advertising requirements. Contact us now for a free, no obligation quote.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
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GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
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