How PR and SEO Can Work Together to Earn Links

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How PR and SEO Can Work Together to Earn Links

Have you worked hard on your website, ensuring you have followed the SEO best practices, along with digital PR? Yet your online visibility has not improved and you are not achieving the conversions you were hoping for. What could the issue be?

The answer you are looking for may be the relationship between your digital PR and SEO efforts. Both strategies are important to your online success, combining them creates a strategy that helps you improve brand awareness, leads, and sales.

Digital PR and SEO

Digital PR is online efforts that build relationships with influencers, media outlets, and other organisations, creating content that resonates with your audience. Common digital PR strategies include:

  • Press releases
  • Creating shareable content
  • Engaging in online conversations
  • Developing relationships with influencers
How PR and SEO Can Work Together to Earn Links
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SEO, on the other hand, is optimising your website content to improve rankings. Common SEO strategies include:

The Connection Between PR and SEO

PR and SEO are both digital marketing strategies to improve lead, customer acquisition costs, and improve visibility and conversions. These two strategies complement each other:

Why Combine PR and SEO?

You may be wondering why you should combine these two strategies. Maybe you thinking that you could use one or the other to save yourself time and energy. Take a quick look at why you should be combining your PR and SEO efforts:

Boost Visibility with a SEO PR Strategy

We have put together the beet practices to boost visibility with a SEO PR strategy, helping to boost brand awareness and earn links:

Conclusion

To improve link building efforts, you want to take advantage of the synergy between PR and SEO to boost visibility, win trust, and generate leads and conversions. Keeping the above tips in mind when implementing your strategy will provide you with a powerful and affordable solution, but it must be done correctly. Genie Crawl is a boutique digital marketing agency, priding ourself on our results driven marketing solutions, focusing on your target audiences, improving SEO performance, while using the power of PR to boost backlinks. Contact us now to find out more.

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