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How Retargeting Ads Can Boost Your Conversion Rates
Chances are you have experienced seeing the same adverts on your social media feeds after searching for a product or service online, this is retargeting. It is a chance for businesses to serve previously engaged audiences with adverts that are relevant to them, increasing the chances that they re-enter the sales funnel.
Retargeting is an effective way to use your marketing budget, increasing conversions in the process.
Retargeting is a digital marketing strategy that identifies users who visited your website or engaged with a previous advert. It delivers additional adverts that may resonate with the user. The aim is to increase engagement and drive conversions by focusing on an audience that has already shown interest in your business.
It is a digital marketing strategy used to maximise your spending by reserving your adverts to warm users. You engage with your non-converting site visitors, serving ads that boost engagement, and encourage a conversion.
Retargeting occurs on various platforms and channels, starting with setting up your adverts and call to actions, tracking user impressions and engagement.
The main retargeting channels include social, display, and search. Tracking audiences online activities determines which potential customer to retarget. It focuses on users who have expressed interest in making a purchase, but dropped out of the sales funnel.
Here at Genie Crawl, we have put some tips in place to help you boost conversions with retargeting ads:
Retargeting adverts complement all aspects of your digital marketing strategy. It identifies low to mid funnel prospects that have not converted, keeping your products and services at the top of their minds.
When you reserve adverts and CTAs for users who previously interacted with your brand, you increase the chances of them becoming loyal customers.
It is an effective technique that:
Of course, now that you can see retargeting ads can boost your conversions, it's also important to be aware of the downsides:
Retargeting ads are essential in today's digital marketing strategy to keep your brand at the top of your audiences mind. When done correctly, it helps to boost your conversion rate, improving your overall ROI. Contact Genie Crawl now to find out how retargeting ads can boost your conversion rates.
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