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How Retargeting Ads Can Boost Your Conversions
Chances you are you have seen advertisements on your social media pages after searching for a product or service online. This means you are being retargeted. Retargeting is an opportunity for businesses to advertise to previously engaged customer, providing adverts that may be relevant to them. This increases the chances of them engaging with your advert, re-entering the purchasing funnel.
Retargeting is an effective way to use your marketing budget to boost conversions.
Retargeting is a digital marketing strategy that identifies users who have visited your website in the past or have engaged with previous adverts. It then delivers adverts to those users. This is aimed at increasing engagement and driving conversions. When you focus on an audience that has already shown interest in your brand, products and/or services, you get more out of your marketing efforts.
The idea behind retargeting is that if a user has already engaged with your website or adverts, they were slightly or highly interested in the product or service you provide. The theory is that with better targeting you save money on advertising by only showing your adverts to those that have already shown interest in your brand. In addition to this, many consumers will visit your website to browse, when you retarget those clients you ensure your brand awareness and recognition is boosted, increasing the chances of a conversion.
Retargeting can take place on numerous channels and platforms. It starts with setting up adverts, along with call to actions (CTAs) to track user impressions and engagement. By tracking and monitoring your audiences online activities, you determine which potential customers to retarget. Generally, this type of advertising focuses on users who have expressed interest in using your business, but never completed the desired action.
The Genie Crawl team have put some tips together to help you boost conversions with retargeting ads:
Retargeting ads can offer numerous excellent benefits by identifying mid to low funnel prospects who have not converted, keeping your business, products, and services at the forefront of their mind. When you retarget your audience that has previously shown interest in your brand, you increase the chances of them converting to paying customers.
It has been proven as a highly effective advertising technique that boosts conversions by directing your advertising efforts towards users who have previously visited your store, website, or engaged with previous online adverts.
The main benefits of retargeting ads includes:
Retargeting is a valuable digital marketing strategy, ensuring your business is at the forefront of your potential customers mind. Retargeting makes sense when you have consumers that visited your site but abandoned the shopping cart, for example. It helps you retarget those that have already shown interest, increasing the chances of a conversion. Do you need help with retargeting ads to boost your conversion rates? Get in touch with Genie Crawl today to find out more.
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