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How Schema Markup Can Boost Your Search Rankings
Being visible online is determined on search engines recognising your content, crawling, and indexing it appropriately. Schema markup for SEO is how to achieve this. The structured data of schema markup helps search engines understand your content, increasing your chance of improving your ranking in search engine results pages (SERPs).
It was introduced in the early 2000s, when search engines were looking for ways to interpret the influx of content. In 2011, search engines partnered together to launch schema.org, supporting schema markup on web pages. The collaboration helped make the internet more accessible, ensuring content could be understood not only by users, but by the search engines themselves.
Before we continue, it's important to note that schema markup does not directly impact your ranking in SERPs. It affects how your website content is displayed, helping to boost organic website traffic.
Adding schema markup to your website involves selecting relevant schemas from an exhaustive list on schema.org. Schemas come in various data types from products or event displays, to articles, along with complex information, such as profiles, recipes, and reviews.
Schema markup is a valuable tool that offers numerous benefits, impacting your Google and other search engine rankings:
When you use schema markup, your website is more likely to appear in SERPs when a relevant query is entered. Your website can also appear in rich results, creating an engaging presence, offering helpful information, while boosting brand visibility and awareness.
Schema markup can increase your ranking in SERPs, making your website look more impressive on results pages. This makes people more likely to click on the link to learn more.
When search engines understand the content on your website, it will be indexed accurately, helping increase the chances of your pages appearing in search results. With schema markup, search engines are able to create engaging snippets.
There are three popular schema markup formats that are popular with search engines, but rather than heaving to learn the technical aspects of these codes, you can use Google's Structured Data Markup Helper. This is an effective way to choose the type you want based on your industry and content. Schema is offered for businesses, products, offers, articles, and more.
Google's Structured Data Markup is probably the most effective tool for schema markup. It not only helps you find the best type, but also helps you generate the appropriate code. There are numerous other tools available, including Schema App, WordPress, RankRanger Structured Data Tool and Merkle.
Some tools provide testing features, though the free tools connect with Google for previewing and testing.
Schema markup is highly effected when implemented correctly. The process can be made easier using the choice of online tools, while staying abreast with algorithm updates. The expert team at Genie Crawl can simplify this process for you, helping you with your SEO campaign, schema markup, and more. Get in touch today to ensure your business is visible in search results.
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