How Seasonal Content Can Drive Local Traffic in the UK

This can include content that relates to holidays, major events, weather changes, or activities that correspond to the season you are targeting. Examples can include:

• Winter – create content on staying warm, winter fashion trends, holiday gift ideas, or travel opportunities
• Summer – create content about holidays, refreshing recipes, and fun outdoor activities, along with family activities

Seasonal content should renovate with the emotions, interests and needs of your target audience, driving engagement, boosting brand awareness, and helping to increase sales. 

Seasonal Content vs Evergreen Content

• Seasonal content has a short lifespan and loses relevance as it out dates, while evergreen content continues to attract traffic for months, if not years are publishing
• Seasonal content is relevant and timely for the season, corresponding with weather or holidays, wile evergreen content addresses timeless topics providing useful information and solutions to problems that do not change
• Seasonal content peaks at a specific time, falling away, while evergreen content remains steady throughout the year
• Seasonal content is less competitive, helping to grab your audiences attention and increase traffic, while evergreen content helps to improve brand authority, providing long-term and sustainable SEO results

Why Focus on Seasonal Content?

There are a number of reasons why small businesses should be focusing on seasonal content to drive local traffic in the UK:

• Relevant – stay relevant and engage your audience by addressing topics that are trending during a particular time of the year
• Engagement – generate high levels of engagement as seasonal content resonates with traditions, activities, and emotions related to a particular season 
• Opportunity – seasonal content offers opportunities for promotion, driving traffic and sales
• Competitive edge – differentiate yourself from competitors, helping you stand out and reach your targeted audience 
• Freshness – by adding seasonal content, you improve freshness, keeping your audience engagement, while appealing to search engines, increasing your chances of driving local traffic in the UK

Best Practices for Seasonal Content

Seasonal content is a smart strategy to keep your audience engaged. Some of the best practices you will want to follow to boost local traffic in the UK includes:

• Select the months for your seasonal content
• Get to know your audience, their preferences, interests, and search patterns
• Ensure the content you publish fulfils the criteria for the season you are targeting
• Provide a variety of formats to satisfy different audiences
• Stay updated on seasonal trends
• Publish content in a timely manner, ensure you don't publish it too early or too late
• Add call to actions (CTAs) to encourage your audience to take action
• Optimise your seasonal content for SEO

Conclusion

Seasonal content is all about offering your audience what they want and when they want it, adding a unique blend that represents your brand. It can be celebrating the warmth of summer to preparing for a special occasion, such as Valentines Day, summer, or winter holidays. It provides you with an opportunity to evolve and connect with your audience in a meaningful way. If you need help creating seasonal content or driving local traffic in the UK, get in touch with the Genie Crawl team today.