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How SEO and PPC Can Complement Each Other in a Unified Search Strategy
In today's evolving digital landscape, businesses need to rely on more than a single channel in order to boost visibility. Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising are often seen as different approaches, one is organic, the other is paid, one offers immediate results, one is a long-term strategy. But, did you know that SEO and PPC are their most powerful when working together? This strategy helps you gain online visibility across multiple touch points, strengthen brand authority, driving consistent and high quality traffic.
The main benefit of combining your SEO and PPC is improved visibility. Google search results pages are more competitive, filled with map listings, features snippets, adverts, and organic rankings.
When appearing in paid and organic listings, you dominate the search engine results page, improving the chances of capturing the click. Remember, online consumers see repeated exposure and trust and relevance.
PPC campaigns provide valuable real-time insights on keyword performance, click through rates, user intent, and conversion behaviour. This helps to improve your SEO strategy, identifying high-converting keywords, discovering negative keywords, while learning user language, along with identifying seasonal demands.
SEO is a long-term strategy that does not provide overnight success. New websites, re-branded companies, along with businesses operating in competitive markets often struggle to rank at the beginning. PPC helps to bridge this gap, driving instant visibility and traffic, supporting promotional campaigns, and helping test new markets before investing in SEO content.
When your brand appears in organic and paid results, users see you as credible and trustworthy. This presence reinforces your brand authority, helping to improve click through rates from both channels, strengthening your overall visibility.
Organic traffic is valuable, yet not all visitors convert on their first visit. PPC offers an excellent retargeting opportunity, a chance to nurture these visitors and encourage a conversion. Retargeting helps you re-engage users that viewed your key web pages, offering reminders and promotions, along with highlighting benefits and social proof, pushing the user further down the funnel.
In local searches, visibility is competitive. SEO focuses on optimising your Google Business Profile, local citations, combined with location-based content. On the other hand, PPC targets users searching for local searches in real-time. When combined, they help you appear in map results, local service ads, and local packs, along with near me searches, reaching users on mobile devices that have high purchasing intent.
SEO and PPC should not be viewed as two separate online approaches, they are complementary tools providing improved search visibility, better customer insights, and stronger conversion opportunities. When you unify these approaches, you enjoy immediate wins with long-term growth. Contact Genie Crawl today to combine your SEO and PPC campaigns without delay.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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