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How SEO Helps in Digital Marketing
Search engine optimisation (SEO) is techniques and tactics used to optimise your websites to improve your ranking in Search Engine Results Pages (SERPs). At the same time, this not only helps you reach potential customers, but also can support your other digital marketing efforts.
SEO is an essential part of any effective digital marketing strategy, though it is often forgotten about, or ignored, focusing on revenue-driving opportunities. It's not uncommon for businesses to focus on quick results, rather than on the long term marketing strategy that SEO provides.
Digital marketing uses a variety of channels and technologies to promote products, services, and your brand. It is important for businesses these days to adopt digital marketing, helping you reach a wider audience, boosting your brand visibility and revenue.
The most common digital marketing strategies used today include:
Successful digital marketing strategies usually use a combination of different techniques and tactics to engage your audience through a variety of channels.
SEO uses tactics and techniques to improve your appearance and ranking in search engine results pages (SERPs). The focus is to help you organically attract potential customers, driving them to your website, and converting them into customers.
SEO is about search engines and users. You need to understand what people are searching for and then provide answers to their questions, providing you with an instant connection, while showcasing your brand as a credible source of information.
SEO is an important part of any successful digital marketing campaign and may include:
There are four common types of SEO used to enhance your digital marketing campaign, these include:
On-page SEO is about optimising your website to earn a higher ranking in search engine results pages. On-page SEO is the content on your webs pages and the HTML source code of each page. When done properly, SEO helps users find the information that they are looking for quickly. The goal is to make your website easy for users and search engines, giving them information on what the page is about.
On-page SEO includes:
Off-page SEO is as important as on-page optimisation and involves techniques done outside your website. Off-page SEO helps you reach your audience and search engines, helping them see your website as credible and trustworthy. This is done through numerous techniques, including:
Technical SEO will help with your digital marketing. When you optimise the technical aspects of your website, your ranking can improve. The aim is to improve the usability of your website, making it appealing to potential customers. This is done using a variety of techniques, including:
Overall, SEO is highly beneficial to your overall digital marketing efforts, boosting brand awareness, driving traffic to your website, and helping you convert more visitors into customers.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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