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How SEO Is Changing With the Rise of Smart Devices
Over the past ten years, we have seen a major change in technology, a change that has had an impact on the introduction of voice search. More users are relying on their smart devices to issue commands, carrying out online searches using their voice rather than typing out their query.
Originally, voice search started with speech recognitions and has evolved to smart speakers, smart phones, and cars. It is an important part of any effective digital marketing strategy.
The growth of smart devices has become exponential. These devices use artificial intelligence (AI) and Natural Language Processing (NLP), enabling them to resolve queries, creating conversational queries, that means businesses need to revisit their search engine optimisation (SEO) strategies.
Over the years, voice processes have changed from responding to static commands to having conversations. AI is able to understand human speech, enabling users to use conversational language when searching for products or services online.
With the steady rise in voice prompts, more businesses need to revisit their SEO strategies. With voice search, content needs to be created using natural language. So how has the rise of smart devices changed SEO?
With the rise in smart devices throughout the world, voice search is growing at a steady rate. It is embedded in our daily lives. When it comes to your SEO efforts, it means adapting to change, using intention based strategies, focusing on natural language and context over keywords.
In addition to this, smart devices show that we are constantly striving for accessibility and technology that improves human interaction. This highlights the importance of incorporating voice search in your SEO strategy.
Bring your SEO strategy up to date as smart devices continue to soar in demand. SEO is constantly evolving with changing user behaviours and new technologies. Contact Genie Crawl now for a free evaluation and quote. We are here to help!
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