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ow Small Businesses Can Compete Online with the Right Marketing Mix
Small businesses face the challenge of competing with established brands in today's digital world. Established brands come with large marketing budgets and resources. The good news is that the digital world offers numerous opportunities, with the right marketing mix to enable small businesses to compete online, attracting customers, and growing sustainably.
The key lies in a strategic balance of creativity and audience understanding.
Your service or product is the priority of your marketing mix. Competing online doesn't mean having the cheapest offering, it's about delivering a product or service that resonates with your audience. This means focusing on authenticity, quality, and personalisation.
This involves highlighting why your product is unique, emphasising the features, along with customer testimonials, high quality images, and behind the scenes stories that help potential customers connect with your brand.
Many small businesses undercut their competitors as a way to remain competitive in their niche. Yes competitive pricing is important, but online success comes from demonstrating value. The average consumer is happy to pay more for a superior service or a product that will solve their problems.
Using transparent pricing strategies with clear shipping costs and focusing on value added benefits, keep customers returning.
In today's digital world, a place is your online presence, these are the platforms where your audience discover, research, and make purchases. Your website is your central hub, yet social media and Google Business listings help extend your reach. Investing in Local SEO is an excellent way to ensure your audience finds you when searching for your products or services in your geographic location.
This is where small business can be creative to boost competitiveness. A mix of organic and paid marketing helps you reach new and returning customers effectively, boosting your online visibility immediately. This includes a variety of marketing strategies including:
In order to be effective, you want to be on the platforms where your audience spend most of their time.
The good news for small business owners is today's digital landscape has evened the playing field, helping you compete with larger brands with the right marketing mix. If you are a small business owner that wants to improve your competitiveness online, the Genie Crawl team are here to assist. Contact us now to find out more.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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