How Small Businesses Can Compete With Big Brands Using Smart Content Strategy

Use Storytelling

Big brands tend to struggle when it comes to authenticity as their content goes through numerous approvals. Small businesses, on the other hand, have an advantage where you can showcase your personality, behind the scenes processes, and values. Storytelling is highly effective to show your authenticity, whether it is sharing your founders journey, highlighting customer transformations, or showing your team at work.

Authentic stories resonate with audiences, creating loyalty.

Local SEO

Local SEO is a game changer for small businesses. Optimising your content for local keywords, creating local landing pages, and optimising your Google Business Profile are all effective ways to reach your local audience. 

Consistently publishing local content helps to build trust.

Multiple Format Content

Big brands don't have the ability to experiment with various content formats and trends in an efficient way. As a small business, you have the ability to try different content formats, identifying the ones that work best for your business, whether it's short form videos, infographics, or long form blog content.

When you re-purpose your content, you achieve the best output with fewer resources.

Produce Educational Content

When you publish educational content, you establish yourself as an expert, providing your audience with answers to their questions. You can use the “People Also Ask” section on Google or Reddit to identify your audiences most common questions.  This helps you create how to guides, buying guides, comparison articles, along with troubleshooting content.

Use Data to Your Advantage

Using data is an effective way to identify what resonates with your audience, helping you create a bespoke content strategy that reduces waste and improves results. This can be what search queries drove traffic to your site, what social media posts are performing, along with users comments and feedback.

Be Consistent

Consistency is essential in today's digital world. Small businesses posting two pieces of content weekly can outperform a big brand that only published content sporadically. We recommend creating a content calendar, focusing on your customers needs, and publishing regularly. This helps to improve brand loyalty and authority organically.

Conclusion

As a small business, you may not have the marketing budget that big brands in your industry have at their disposal. You have authenticity, customer understanding, and agility to your advantage. When you create a smart content strategy that showcase local relevance, consistent value, and niche expertise, you have the ability to outperform any big brand. Genie Crawl is a boutique digital marketing agency and we are available to help you create a smart content strategy that works. Contact us today to find out more.