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How Social Media Engagement Can Boost Your SEO Efforts
Social media and search optimisation are both important parts of digital marketing, though there is a lot of confusion when it comes to how social media engagement can boost your SEO efforts. Come with us as we take a closer look at boosting your SEO efforts with social media.
Social sharing is not defined as a ranking factor, but more than three quarters of marketers believe thee is a link between the two. Social media platforms have large users with just shy of fifty percent of the global population having a social media account. That means social media has approximately four billion users.
We cannot confirm one hundred percent that social shares have a major impact on SEO, but there is no doubt they do have an influence. The more people that share your content, the more chance that other users will see it, while influencers and blog writers may use it in their own content, creating a backlink.
Fifty percent of your brand reputation comes from social media. Users rely on their social media platforms to find out about brands, gaining the information they need, while being entertained and engaged. Your reputation on social media is take into consideration by your audience and search engine algorithms.
The algorithms that Google uses are highly complex, focused on delivering the most relevant and high quality results to its users. Websites with a good reputation, or trusted sites, are more likely to make it into the top results, than websites with a poor reputation.
With the amount of time a person can spend on social media daily, it's no surprise that social media has the ability to increase brand recognition. When your audience recognises your content, knowing it offers value, then you improve engagement rates.
While not confirmed, we do know there is a link between social media engagement and SEO. Therefore, it is worthwhile to use social media in order to improve your SEO efforts.
Search engine crawlers need to crawl and index your website before they can rank it. It can take up to a month for a new page to be indexed, but social media can speed up this process. Google uses its existing database to scan for new content. Social media platforms already have large databases, which means that when you share your content on social media, it is available immediately, helping your new content to crawled and indexed faster.
When you implement a new SEO strategy, it can take quite a while before you start seeing results. It can take Google up to one month to find and index new content. But you don't have to sit around waiting to start seeing an improvement in your website traffic. Promoting your content on social media, enables you to start driving traffic to your website quickly, as you wait for Google to rank it.
Social media engagement is highly effective when it comes to improving brand awareness online. It helps increase brand visibility, be seen as credible and trustworthy with your audience and search engines, while enabling yo to speed up indexing. Are you ready to implement an effective social media strategy to boost engagement and your SEO efforts? Contact the Genie Crawl team now and let us help you improve your brand awareness without delay.
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