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How Social Media Signals Impact SEO Rankings
When it comes to search engine optimisation (SEO), you probably already know the importance of on-page SEO, high quality content, meta titles, descriptions, and backlinks. Yes, these are top elements marketers today focus on, but there is also another element to take into consideration, social signals. The impact of social signals on SEO rankings has been a big debate amongst SEO professionals for years. Observations have contradicted Google's statements.
The burning question is whether social media actually affects SEO rankings. Google clearly states that doesn't does not use social signals when ranking content for search engine results pages (SERPs). Yet, at the same time, we have seen a clear correlation between high social shares and organic ranking.
According to the Search Engine Journal, a survey conducted in 2021 stated that social signals are among the top fifteen ranking factors. A study of twenty three million shares found there is a correlations between a strong social media presence and SEO ranking.
Bing, on the other hand, has disclosed that it relies on social signals as one of its key ranking factors. Therefore, it's clear you should focus on social media signals to positively impact your SEO ranking.
Social signals may not be a direct ranking factor for Google, but they definitely do influence your success:
SEO takes time, it's not an overnight success story. It's challenging and hard work. At the same time, search engines focus on user behaviour signals, such as pages per session or time on site when ranking websites. When you get plenty of website traffic, it helps Google identify user behaviour signals, which can strengthen your SEO efforts, helping improve your SEO ranking.
Backlinks have a major impact on your SEO ranking. High quality backlinks are seen as votes of confidence by search engines and users. To secure backlinks you need to produce high quality content, adding value to your audience. Promoting or distributing your high quality content on social media is an effective way to ensure it is seen by the right people. The more people that see your content, the higher the chances of someone reading it, sharing it, or linking to it.
Search engines look for authority to determine your content relevance to the search query. This means they take how much authority your page has on the topic. Sharing your content on social media ensures more people see it. Social signals help determine top authority. The more shares and engagement yoru content receives, the more traffic you will receive, and the more authoritative and credible your business will appear.
Depending on your online marketing goals, you may find one or more social media platforms are the right choice for you.
While social signals may not be a direct ranking factor, it's clear to see that these likes, shares, and comments do have some impact on your SEO efforts. With the right social media strategy in place, you can improve user engagement, encourage likes, shares, and comments, while increasing your SEO ranking as a result. Get in touch with Genie Crawl now to secure a free evaluation and quote for your social media strategy or SEO campaign.
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