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How Social Proof Affects Local SEO & Google My Business Rankings
Social proof in search engine optimisation (SEO) is the validation your business receives from the public. These are trust signals and can include reviews, testimonials, social media engagement, and user-generated content (UGC). These signals influence consumer behaviour, along with boosting your authority, helping to increase your ranking in search engine results.
Social proof influences your SEO efforts, improving click through rates, user engagement, and dwell time. These are important metrics that signal search engines that your website is trustworthy and relevant.
Have you relied on the reviews of a business, product, or service in the past before making a final decision? This is the power of social proof at work. Running a small local business means reaching your local community easily, while gaining a competitive edge over your local competitors. People trust businesses that have been validated.
Social proof validates your business as trustworthy, credible, and relevant. These signals are trust markers for search engines, when it comes to determining the relevance and authority of your website.
Social proof taps into human behaviour. Many consumers look to others to help them make their decision, trusting what past and present consumers say about your business, products, or services. Consumers trust other consumers more than they would a message from your business. The good news, is that search engines also understand this. When you generate interactions, engagement, and feedback from customers, search engines see this as votes of confidence, wanting to highlight you in search results.
There are a number of different types of social proof, all offering benefits in boosting your local ranking:
Reviews create a great impact for local businesses. They help to build trust, while offering keyword-rich content that helps to boost your online visibility. In addition to this, Google sees reviews as part of its local ranking algorithm, giving businesses higher ratings. Reviews also naturally include keywords to boost your search relevance. When you respond to negative and positive reviews, it boosts trust.
User-generated content can include videos, posts, and images that are created by your customers. This provides authentic, engaging, and compelling content that can increase engagement metrics, that search engines love. When customers share content about your business, they link back to your business, either your website or social media profiles, that generates organic backlinks. Encourage your customers to tag your business on social media, or use a branded hashtag. Ensure you highlight their content on your website and social media profiles.
Influencers are powerful business relationships that help to boost brand awareness and credibility. Influencer endorsements can increase referral traffic, backlinks, and improve your online visibility. Influencers have established authority, helping to increase your reach and drive traffic to your website.
You are probably wondering why focus on social media engagement when likes and shares don't direct impact your ranking. While social media engagement is not a direct ranking factor, it does indirectly help to improve your ranking through engagement that increases brand mentions, website traffic, and backlinks. These are the factors search engines take into consideration.
Start using social proof in your local SEO and Google My Business rankings today by asking your happy customers to leave a review, making their words work in your favour. Genie Crawl is here to assist if you need help using social proof to boost rankings. Get in touch today to secure a free evaluation and quote.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
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Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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