How to Avoid Common Mistakes in PPC Campaigns

To avoid this, use Google Keyword Planner, or Rushmore, to identify high-intent keywords with good traffic volumes.

Going Live Without Following Up

PPC require ongoing monitoring and adjusting to work. The idea of going live with your advert, sitting back and watching the traffic flock to your website is a common mistake. If you don't monitor and adjust your strategy, you are going to waste your budget. Remember the digital world is constantly evolving and what works today, may not work tomorrow.

To avoid this, monitor your campaign weekly, focusing on cost per click, conversions, clicks and impressions. Make adjustments based on the insights provided.

Poor Advert Copy

A boring advert is not going to gain any clicks. Your PPC ad copy is the first impression you make on your audience. This means you only get one chance to grab their attention and encourage them to click the link to your landing page. Poor advert copy can reduce click through rates and waste impressions. 

To avoid this, focus on the benefits, using clear and concise language, along with a powerful call to action. 

Incorrect Targeting

The benefits of running PPC adverts is that you can reach your targeted audience when they want to buy a product or service you provide. Without proper targeting, you are going to struggle to reach the right people at the right time. 

To avoid this, identify your audience up front, based on age, gender and location, along with interests and behaviours. Use the PPC platforms targeting options and re-evaluate your target settings regularly, as consumer behaviours evolve.

Not Making Use of Negative Keywords

This is a common mistake with PPC campaigns, that can save you money and drive highly qualified visitors to your landing pages. Negative keywords are a preventative measure, ensuring your adverts are not displayed in searches that are not relevant or appear similar. 

To avoid this, you will need to create a list of negative keywords to filter out unqualified traffic to your page. Review your search term reports and identify new irrelevant terms that you can include in your negative keyword list.

Ignoring Mobile Optimisation

Half of the internet traffic today comes from mobile devices. Ignoring mobile optimisation is a common mistake in PPC campaigns. 

To avoid this, use the responsive advert formats to ensure your adverts look good across all devices, while optimising your landing pages to be easy readable, with a simple layout, and fast loading times. 

Conclusion

PPC advertising can be complicated and it's common to make some mistakes along the way as you learn how to manage the averts effectively to boost engagement and success. PPC is highly effective when done correctly, with constant monitoring and adjustments. It can be challenging keeping up with the keywords, bids, copy, targeting, and more, which is why Genie Crawl is here to help you stop worrying about your advert campaign. We are rated Number 1 SEO and Google Ads marketing agency, and we are here to help you create a customised and effective PPC campaign that drives results. Get in touch today to find out more.