How to Avoid Over-Optimisation in AI-Written Content

Spend less time on routine tasks, such as:

• Automating advert targeting or email marketing
• Analyse customer behaviour, while predicting outcomes
• Personalise content and engage with your audience in real-time

A recent study found that more than sixty percent of marketing professionals now use AI-powered tools in some parts of their campaigns, while more than twenty percent fully integrate AI into their strategies. The uses ranged from data analysis and reporting to conducting research to their content creation. In fact, thirty eight percent of digital marketers today use AI to draft and generate SEO content.

Keyword-Heavy Text

AI-powered tools make it easy to create keyword-heavy text with a focus on SEO, leading to over-stuffed content that can result in losing valuable traffic. This is why when creating AI-written content, you need to ensure you provide the AI tool you have selected with accurate prompts. Your prompts is what you expect from the article length to the keywords, along with data sources to gather research, tone of voice and more.

You can also use them for creating your on-page optimisation, from your title tags and meta descriptions to your call to actions.

When it comes to using AI-written content, avoid over-optimisation by creating engaging, high quality, accurate, and informative content with a  clear structure, aligning with SEO best practices. It is important you double check your title tags, meta descriptions, and anchor text, ensuring they are not over-optimised, yet they do include your targeted keyword.

Best Ways to Use AI for SEO Content Creation

Remember AI-written content is only as effective as the prompts you provide. It still needs human strategy, creativity, and editing. We do not recommend publishing any AI-written content as is. Ensure the content reads seamlessly, is structured well, and is not over-optimised, taking your audience into consideration. We do recommend you use AI for the following when creating your content:

• Generate content ideas – when you add your keywords and scan the internet, you can find content gaps, trending topics, along with suggested content structure 
• Keyword research – use AI powered tools to carry out the time-consuming keyword research. They are able to identify keywords to target within seconds
• Content creation – use specific prompts to guide your AI tool to product content that aligns with your style and tone, incorporating targeted keywords
• Optimise content – with you first draft, you can now prompt your tool to optimise your content, ensuring you align with E-E-A-T principles and SEO best practices
• Analysis – AI powered tools helps you monitor the success of your AI-written content, identifying areas of improvement
• Internal linking – AI can help to streamline your internal linking process by highlighting under performing pages, finding linking opportunities, and tracking performance 

Conclusion

Using AI to generate content should be done with human oversight and care, ensuring the content is not over-optimised and that any facts and information is accurate and up to date. You will also want to ensure that you comply with data protection guidelines, which is where human editing comes into play. Contact Genie Crawl today if you need help over-optimising your AI-written content.