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How to Avoid SEO Pitfalls in Fashion Retail Sites
E-commerce is growing in popularity throughout the world, as more consumers take to the internet to find the latest fashion items. At the same time, it's not uncommon for fashion retail sites to embrace Search Engine Optimisation (SEO) as part of their digital marketing efforts, or they are not doing it correctly.
If you are making some of the most common SEO pitfalls, you are doing more harm to your website than good. The good news is that these issues can all be fixed, which is why the Genie Crawl team have created a list of the top five most expensive SEO mistakes made by fashion retail sites today.
If you want to boost your site visibility online, you need to create unique, high quality, and relevant content that resonates with your audience. If your titles are the same, search engines will notice. If your pages are duplicate content taken from another similar product, search engines will notice.
This includes not completing your meta tags correctly, remember, your keyword should be used naturally in your title tags, meta descriptions, product descriptions, and headings.
Product descriptions are a valuable asset to your SEO efforts. If you forget to include product descriptions or you only provide “thin” descriptions that don't add value, you are missing out. Create high quality product descriptions that are detailed and optimised.
Product descriptions should be designed to help your customer make their purchasing decision. Each product should have its own unique description with a compelling call to action (CTA).
When it comes to the use of keywords on your web pages and product descriptions, it's important to keep in mind that Google prioritises user experience. Therefore keyword stuffing could result in penalties. Take user intent into consideration when conducting your keyword research, visit your competitors websites, and get ideas you can incorporate I your own strategy.
Remember to incorporate your chosen keywords naturally within your content.
1.65 billion people, that is thirty percent of the global population access the internet and make a purchase using their mobile device. In fact, seventy percent of orders today are placed using a mobile device.
Therefore, if you haven't updated your website to take your mobile audience into account, you are losing out, especially now that Google has implemented mobile-first indexing. This means Google uses the mobile version of your website to crawl and index your pages. Search engines prefer a responsive design that accommodates multiple screen sizes, devices, and operating systems.
When you constantly publish high quality content, you improve your domain authority. Have another high domain authority link back your website, can significantly improve your domain authority, showing you as a valuable resource in the fashion industry.
Create the best quality content that encourages backlinks, shares, and likes. Ensure you monitor your backlink profile and have any toxic links disavowed.
The final and big SEO pitfall to avoid is not having a SSL certification. SSL certificates verify you protect your users data, shown before your web address as HTTPS. This means any communication through your website is encrypted, protecting users from attackers, boosting trust.
If you have a fashion retail site yet you are not driving the traffic you expected, take a look and see if you have any of these common SEO pitfalls. As mentioned, the good news is that these can all be rectified, boosting your online presence and web traffic. Need help with your SEO strategy? Contact Genie Crawl today to find out more.
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I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
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