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How to Balance SEO and UX for Maximum Website Performance
Search engine optimisation (SEO) and user experience (UX) can work hand in hand to improve your ranking in search engine results pages (SERPs). If you have a great SEO strategy that is effectively driving traffic to your website, yet they are not converting into customers, you will need to learn how to balance your SEO and UX efforts.
Search engine optimisation (SEO) is an effective digital marketing strategy that involves optimising aspects of your website to improve your ranking in SERPs. Search engines include Google, Bing, and Yahoo. These search engines use algorithms to crawl and index web pages, deciding how to rank them, based on your SEO efforts.
SEO includes numerous factors, including:
SEO boosts your online visibility, helping you reach your target audience, driving them to your website.
User Experience (UX) is a design process involving the functionality and aesthetics of your website and how it relates to your users. This often includes your web design, focusing on providing seamless navigation, an excellent online experience, with fast loading website pages.
If the most visually pleasing websites do not focus on UX, you could be losing out on valuable conversions, increasing your bounce rate, which in turn, will negatively impact your SEO efforts. When balancing SEO and UX, you offer a website that is:
Incorporating SEO best practices helps drive traffic to your website, while UX improves website navigation, providing users with a great experience.
You are probably reading this because you want to balance your SEO and UX for maximum website performance yourself. While this may have cost-cutting benefits, it could result in problems by creating conflicting strategies. When you partner with one digital marketing agency for both functions, you are assured that they are able to work within their own departments, creating a strategy that doesn't conflict with each other, providing you with a website that is SEO and UX friendly.
Up until a few years ago, users accessed the internet on their desktop computers. Today, mobile devices are taking centre stage. In fact, mobile devices are accounting for close to half of all online searches, showing how imperative it is for your website to seamlessly adapt to all devices. When your website is responsive, it adapts to different screen sizes and orientations, providing all users with a great experience.
Navigation should be intuitive and easy. This means using bullets, headings, images, and drop down menus, helping users find the information they are looking for. In order to improve navigation you will want to create meaningful heading tags, bullet points for lists, and break up your content into smaller sections for improved readability.
SEO and UX can be balanced to improve website performance, helping to improve brand visibility, drive targeted traffic to your website, and ensure they have a great experience, increasing your chance of a conversion. When you optimise your website for SEO and UX, you provide a great user experience, reducing your bounce rates, and increasing dwell time, which indicate to search engines that you are a valuable source of information based on the users search. Do you need help balancing SEO and UX? The Genie Crawl team are standing by to assist. Get in touch with us today for your free evaluation and quote.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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