How to Build a Complete Internet Marketing Strategy for Your Business

Setting Your Goals

The first step to creating a complete internet marketing strategy for your business starts with identifying and setting your goals. What do you want to achieve from your internet marketing efforts?

Focus on SMART:

• S – Specific
• M – Measurable
• A – Achievable
• R – Realistic
• T – Time bound

Identify Target Audience

It's important to know and understand your target audience on a personal level, which is why we recommend you create persona’s, fictional characters that represent your ideal consumer. They should be created from real-time data. This step helps to focus your internet marketing strategy on the needs, expectations, and preferences of your target audience.

At Genie Crawl, we also recommend segmenting your audience into groups based on demographics, buying behaviours, and preferences, helping you target your audience effectively.

Choose Your Internet Marketing Channels

It's important to select the right internet marketing channels, helping you reach your audience where they spend a large portion of their time, this can include:

• Social media networks – effective in improving brand awareness, engaging with your audience, and driving organic traffic to your website
• SEO – effective in attracting qualified and organic (free) traffic to your website
• Email – effective in maintaining customer relationships and stimulating sales

Creating Quality Content

Content quality has remained essential in the internet marketing industry. Content doesn't have to be written, it can be blogs, videos, webinars, podcasts, and infographics. It's important to select the formats that best suit your audience and your goals.

Tracking and Monitoring

It is important that you regularly track and monitor your internet marketing strategy success. This includes focusing on Key Performance Indicators (KPIs) that help you identify the effectiveness of your internet marketing strategy.

KPIs can include the number of website visitors, engagement rate, cost per acquisition, and more. At Genie Crawl, we recommend you select the KPIs that align with your audiences needs and expectations. 

Popular online tools you can use to track and monitor the success of your internet marketing strategy includes Google Analytics, SEMRush, Moz, and more

Adjusting Your Strategy

With real time data provided by your tracking and monitoring, you are able to make any necessary adjustments and improvements to your strategy. Adjusting your internet marketing strategy helps you to consistently meet your audiences needs, while showing your trustworthiness and authoritativeness to search engines.

Conclusion

Building a successful internet marketing strategy for your business is a process that requires consistency and a structured approach. If you are feeling overwhelmed by the thought of introducing a strong internet marketing strategy for your business, the Genie Crawl team are here to assist. Contact us now for a free, no obligation evaluation and quote.