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How to Build a Positive Online Reputation from Scratch
It's essential to have a proactive approach to online reputation in today's digital age. When you are a business, your online reputation can significantly impact your success. Building a positive online reputation from scratch requires a strategic approach.
Before we dig deeper into how to build a positive online reputation, it's important to understand why your business needs a good online presence. Your online presence is your digital footprint, including information about your brand on the internet. This can be blog posts, website, and social media profiles.
While it may appear daunting to build a positive online reputation from scratch, it can be achieved by following the steps listed below:
The first step is to search for your business name on top search engines and analyse the results, to see what information is available about your brand. Ensure to make note of any negative or outdated content that may need to be amended or deleted.
During this step you will want to delete inactive accounts, update your privacy settings, and remove any negative content.
In this step you want to determine how you want to present your business to the world, reflecting your values and goals. To do this, ask yourself some questions, such as what is my target audience? What experiences do I want to highlight? What are my business core values?
Social media has become a very powerful tool in boosting your online presence. You will want to choose the best platforms that align with your business goals:
Having a website gives you control over your online presence. It is a hub where your audience can learn about your business, along with the products and services you provide. Some important tips when creating a professional website includes:
Creating a positive online reputation from scratch is more than simply creating high quality content, it's about engaging with your audience. Engagement can be leaving comments on industry blogs to sharing content that you feel is valuable to your audience.
Ensure you take the time to regularly monitor your online presence, ensuring it remains positive and relevant. You can use Google Alerts to notify you when someone mentions your business name online.
Building a positive online reputation from scratch takes a lot of time and effort, offering excellent benefits. Consistency and relevancy are important, ensuring you remain true to your business values. If you want to enhance your online reputation and build a positive online presence, get in touch with the Genie Crawl team today to find out more.
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