How to Build an Editorial Calendar Based on SEO Value

Step 1: Keyword Research

Identify the keywords you want to target for each piece of content. You can use online keyword research tools, focusing on important metrics. Your keywords should:

• Be relevant
• Have significant search volume
• Have a realistic Keyword Difficulty score that can be attained on your website 

Step 2: Content Type

The next important step is to use your targeted keywords and determine search intent, this will help you decide on what type of content to create. You can look at the search results for each keyword and see what content type shows up in top results.

Step 3: Optimised Page Titles

Your editorial calendar should provide optimised page titles that include the targeted keyword, or variations of the keyword. This ensures that the writer knows the keyword and title they need to focus on, based on your keyword research and understanding of your users search intent.

Step 4: Detailed Content Brief

Your editorial calendar should include a detailed content brief, helping your writers understand the process with a clear roadmap. This can include word count, tone of voice, and reading difficulty, for example.

Step 5: Authors Authority

When it comes to assigning content to your writers, consider the writers areas of expertise and how Google will perceive the content they create. Google already knows that Genie Crawl has author authority when it comes to SEO and digital marketing. If we were suddenly writing about travel tips on our website, chances are we will not rank well. This means being strategic when assigning content in your calendar.

Step 6: Internal Links

As you know link building is essential to provide your website visitors with seamless navigation, while helping search engine crawlers discover, crawl, and index your pages. As a result, you should include suggested internal links for each piece of content in your editorial calendar. This ensures that your content has a balanced link authority, linking relevant pages. This is also essential when focusing on content clusters, ensuring all content cluster pages link to the pillar page, and vice versa.

Step 7: Set Deadlines

Your editorial calendar is a project management tool that should include deadlines, ensuring writers know exactly when each piece of content is due. 

Step 8: Update Your Calendar

We recommend keeping your editorial calendar updated at all times. Remember consistency is important when it comes to content creation. Add new topics on a regular basis, ensuring you publish on a regular basis, keeping your content updated and fresh.

Conclusion

Your editorial calendar can be a powerful roadmap, leading to team collaboration, and improved rankings. If you need help creating or managing your editorial calendar based on SEO values, contact Genie Crawl today. We would love to assist.