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How to Build Custom Intent Audiences in Google Ads
If you want your Google Ads to be a success, you need to target your audience precisely. Google Ads has recently unveiled an exciting new feature to help you achieve precise targeting with Custom Intent Audiences.
Google Ads Custom Intent Audiences offers specificity and efficacy. These audiences are highly targeted user segments that have shown strong interest with particular goods and services. This enables you to target precisely, displaying your adverts to pre-selected audiences that are already eager to convert. Using the large volume of data from Google, this features enables you to focus on individuals based on their searches, online activity, and interactions.
Follow our six step process to build custom intent audiences in Google Ads:
When you use Custom Intent Audiences, you can enjoy a number of benefits:
Custom intent audiences helps you ensure you target users actively interested in the products and/or services you offer, increasing the chance of a conversion.
Custom intent audiences feature helps you ensure your adverts are relevant to the users that see them. This helps to strengthen a bond with your target audience.
Your advert budget can be optimised when using Custom Intent Audiences, ensuring you get the most out of your money, placing bids for people that have a high likelihood of converting.
Custom Intent Audiences is an ongoing learning process, guaranteeing that it adjusts to changing user behaviour. As your audience segment changes, so does the system, helping you keep your targeting approach updated.
Examining the audiences performance will provide valuable insights that can be used to improve your advertising campaign.
Custom Intent Audiences is a powerful feature for online advertising. It is more precise, identifying users with proven intent. This feature helps to enhance your targeting, while adjusting to changing user behaviour. Contact Genie Crawl now to implement custom intent audiences into your Google Ads campaign. Complete our online contact form for a free evaluation and quote.
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