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How to Build High-Quality Backlinks Without Getting Penalised
Backlinks remain an important part of your online visibility, ensuring you are discovered by your target audience and search engines, driving them to your website. Backlinks are seen as digital votes of confidence, telling Google and other search engines that your content is valuable and relevant, which can increase your ranking in search engine results pages (SERPs).
With black hat and unethical SEO techniques used over the years, search engines have updated their algorithms to reduce spam and manipulative tactics, this includes backlinking. When it comes to your backlinking strategy, you need to ensure you have effective techniques in place that will not result in you being penalised.
If you want to boost your ranking in SERPs, then you need quality backlinks that come from high domain authority websites, such as news sites and blogs. This is a complex and time consuming process that relies on using white hat and ethical techniques to create high quality and valuable content that high domain authorities want to link back to as a resource.
This can be an effective and ethical method to gain backlinks from authoritative websites quickly. You are going to want to identify competitors that have changed names, moved to a new URL, or stopped offering a product or service you provide. Also choose competitors you know no longer operate.
With this information in hand you want to identify sites that still link back to these outdated URLs. Once identified, you can contact the website owners and offer your content in replacement with a backlink. This is a win-win for you and the other website owner, as their backlink profile gets damaged when pointing to a link that doesn't exist any more.
Certain content formats receive more backlinks. If you want to acquire high quality backlinks then you are going to want to focus on “why” posts, “what” posts, infographics, and videos.
Remember, you are going to still have to ensure you write high quality, unique, relevant, and engaging content in order to secure the high quality backlinks you need.
Comprehensive guides that contain a lot of content tend to get a lot of high quality backlinks. Long-term content not only performs better on search engines, but when brimming with valuable and relevant content, along with statistics, Q&A, and more, it becomes a resource for other websites to link to.
In order to build high quality backlinks without penalisation requires a lot of time and effort. You need to create high quality, valuable, relevant, and engaging content, focusing on SEO best practices. Infographics, how to guides, and ultimate guides are excellent sources of information, increasing your chance of acquiring a high quality backlink. Genie Crawl is only a quick click away and we can provide you with a customised link building strategy that drives results.
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