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How to Build High-Quality Links Without Getting Penalised
The search engine optimisation (SEO) landscape is constantly evolving and it's expected that backlinks will become a thing of the past at some point. But for now, backlinks are still important to boosting your online visibility, credibility, and authority.
If you want to drive traffic to your website from Google and the other search engines, you need an effective backlink strategy. The more high quality backlinks you have, you have the opportunity to improve your ranking in search engine results pages (SERPs).
While this may sound a simple exercise, it's not easy acquiring links from high authority domains.
There are some effective techniques and tactics you can incorporate and implement to acquire high quality, relevant, and low risk backlinks. These links help to strengthen your online presence, driving traffic to your website over a period of time.
This involves interacting on forums to engage your audience. This can be answering questions, providing assistance, and driving traffic to your site. In order for this back linking strategy to succeed, you need to focus on industry-specific forums, ensuring relevance, while engaging your audience.
Reverse guest blogging is the opposite of guest posting you know. Rather than trying to share your content on another website, reach out to authoritative websites and industry-leaders asking them to post on your site. These professionals usually come with large audiences, helping you improve your visibility with their established followers.
Infographics have proven highly successful in building high quality backlinks without getting penalised. Did you know that infographics can generate almost thirty eight percent more backlinks than a standard blog? This is due to infographics being visually appealing, an easy way to share information in a visual manner.
An added benefit, when you add your own unique infographics to your website or social media post, you can add “share this infographic” option, which enables others to copy HTML code that results in a backlink back to your site.
Staying active on social media is essential in today's digital world. Business owners find it difficult to stay updated and active, but at the same time it shows your business is authentic and active. Social media has also proven to be an effective part of your search engine optimisation (SEO) strategy, sending the right signals to search engines.
A great way to gain a competitive edge is to create online tools and resources. They are effective in acquiring high quality links without being penalised. Most business owners publish articles, expecting them to acquire the backlinks that they need. While there is nothing wrong with this, online tools and resources tend to acquire more high quality links.
Directories have always been seen as spam link building strategies. But we are not talking about any directories, we are talking about industry-specific directories. These are highly targeted and niche specific. These directories help to create links back to your site, making your potential customers be able to access your site easily when searching the directory for businesses offering the products and services that they need.
Building high quality links is an effective way to drive traffic to your website, while boosting your brand credibility, authority, and visibility. If you need help with your link building strategy, our team at Genie Crawl are standing by to assist you today. Don't get left behind, boost your brand online without delay.
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